News Burst: £10m ad. campaign to purge 'The Bug'

News Burst: £10m ad. campaign to purge 'The Bug'

Summary: Tony Blair's bug stomping quest begins its £10m marketing and advertising boost today. Action 2000 will target small and medium sized businesses in an effort to encourage them to "act now against the Millennium bug".

TOPICS: Tech Industry

Gwynneth Flower, MD of Action 2000 is charged with the job of persuading those UK businesses without a Millennium bug plan to ring the new Action Line for advice.

Flower has agreed to an exclusive interview with ZDNet News UK which will appear at 3pm tomorrow.

Today's full story to follow

Topic: Tech Industry

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