Five ways Microsoft has changed since Gates left
Summary
Topics
But how much has really changed during Microsoft's first year without Gates?
Here I chart the major trends in the company's product strategy and leadership style since Gates's departure.
See also: One year after Bill Gates' 'retirement': What's different?
Embracing the cloud
Under the leadership of chief software architect Ray Ozzie, Microsoft has been keen to get more involved with cloud computing. One of the company's most intriguing new products in this area is cloud-based computing platform Windows Azure, which was announced in October 2008.
David Mitchell, analyst with Ovum, says Windows Azure represents a clear break from the Gates days.
He told silicon.com: "With the announcements around Azure that were made at PDC [Microsoft's Professional Developers Conference] last year, Microsoft has embraced the move towards cloud computing with considerable gusto. The extent of their investment in physical infrastructure is enormous but it is the evolution of their software product portfolio that is perhaps most ambitious."
This evolution includes Microsoft's "software plus services" model, which has seen many of its heavily used applications being hosted and distributed online. Mitchell suggested this is likely to accelerate in 2010 with the arrival of Office 14.
Quocirca analyst Bob Tarzey agrees that one of the biggest shifts for Microsoft in recent years is the adoption of software as a service. But he added this may not have been something that Gates would have held back on anyway as it's a significant industry trend that Microsoft needed to address.
Ovum's Mitchell, on the other hand, sees Microsoft's greater acknowledgment of the web as proof of Ray Ozzie's influence.
He said: "Ozzie has been instrumental in driving the company into the software plus services world, a trend that will accelerate in the next two years."
More mature and thorough
Microsoft's product strategy is certainly exhibiting more grown-up characteristics under Ozzie.
The company, according to Mitchell, is sporting a "more mature attitude" towards interoperability with products such as Open XML, ODF translators and support for the Daisy consortium, which is aimed at promoting talking documents for the visually impaired.
Microsoft is showing more care in managing its product portfolio. It halted investment in products that appear to be in terminal decline - such as Microsoft Money or security product OneCare, which is being replaced by Microsoft Security Essentials.
"In the past I don't think that Microsoft was quite as thorough in the management of its portfolio, keeping investments going in some products, even when it was clear that they were not 'economic over-achievers'," Mitchell said.
New tune for Windows
A review of Microsoft's past year would not be complete without a mention of its new desktop operating system, Windows 7, the successor of the poorly received Windows Vista received Windows Vista. Mitchell says the company has shown a new approach in developing Windows 7. He explained: "There has been a very conscious focus on gaining community support, embracing the developer and blogger influencers, and incrementally encouraging adoption."
See also: Special Report: Windows 7 nears the finish line
The way Microsoft has distributed the beta of Windows 7 to a restricted audience, he explained, has meant that those included felt "special" while others felt they were missing out. Microsoft also communicated that it wanted feedback on the product, which it then acted on, showing a greater willingness to listen to users.
Mitchell said: "All this was designed to win the hearts and minds of influential communities - the analyst, blogger and developer communities. This approach to launch and adoption is in marked contrast to the Windows Vista launch."
Leadership runs tight ship
Despite what some expected, Gates' official departure wasn't all that dramatic. CEO Steve Ballmer had been effectively running the company for some time and in the time just before Gates left, he hadn't been hands-on with all decisions.
RedMonk analyst James Governor said: "The simple truth is that Microsoft has not changed as much as we might have expected since Bill Gates stepped down from day to day operations at Microsoft."
"It's important to remember that Ballmer has effectively been in charge for a long time already. I don't think we'll see really major changes in strategy from Microsoft until he moves on," he added.
Bob Tarzey of Quocirca agreed that Steve Ballmer has been leading the business side of the company for several years but added leadership has been running a tight ship over the past year, including staff layoffs and spending cuts. "But these are credit crunch driven business decisions that Ballmer would have been involved with anyway," he said.
Ovum's Mitchell said Ballmer's "greater commercial focus" has been noticeable, particularly in the economic downturn, although again this could well have been something that took place before Gates left.
Room for more change
Some believe the biggest trend for Microsoft since Gates left is that not enough has changed.
RedMonk's Governor explained that Ozzie's influence is yet to be fully felt. He said: "The Ozzie revolution has been somewhat quiet."
Hopes that Gates' departure would lead Microsoft to open up its software to the tech community have not been realised, Governor said. "While we're seeing more and more open source business from Microsoft… this still seems more grassroots-led than top-down," he explained.
Marketing too has stayed the same, he said, with big product launches still appearing to be the preferred way of doing things.
For example, last November's PDC developer conference was all about cramming as much news as possible into a few days - a strategy which goes against the more open approach of having an ongoing dialogue with customers.
Over the last 12 months we've learned one thing: Though Microsoft's products and leadership style are beginning to shift, the Bill Gates effect will probably never wear off completely.
His approach of developing existing technologies and delivering them to the mass market is large part of what made Microsoft the company it is today. Although new approaches will be pursued, it would be foolish to abandon Gates' legacy altogether.
This article was originally published on silicon.com.
Talkback Most Recent of 28 Talkback(s)
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Time for the Old Gaurd to retire
like Gates, Jobs, ect.
May be time to see where the new generation takes theses companies.
GuidingLight9th Jul 2009 -
Sorry to say this, but while MS has indeed changed...
..Steve Ballmer is still a MORON. I mean a complete idiot, and the only thing he does is embaress Microsoft. I prefer Gates than this idiot any day of the week. Old as he is, at least he doesn`t act (and look) like a monkey.
NeoGeneration9th Jul 2009 -
A moron?
Really? Seems like MS has faired pretty well under his tenure.
granted you may not like him, but MS is still kicking ass and taking names.
JoeMama_z9th Jul 2009 -
Kicking ass?
Where exactly? They have lost market share everywhere with the exception of the XBox, which for all intents and purposes, isnt even an MS product (its run and managed by itself).
Stuka9th Jul 2009 -
I guess we'll see if I am right...
after the Windows 7 launch. Microsoft has shifted courses pretty rapidly for a company of its size.
If all the initiatives they have in the work fail @ release this fall then yea, Balmer failed and deserves some ridicule. If they are successful... is he still an idiot?
Microsoft has been in the process of re-tooling since XP SP2, this fall we will see the fruits of that labor. Frankly they are developing a pretty compelling next gen platform (Software+Services), I think its got legs, but only time will tell.
JoeMama_z9th Jul 2009 -
Qualify your statements
If you're determined to push your claims that MS' market share has declined in some/all of its businesses, then at least back up your claims with some credible and current research/stats.
And before you do, factor in the fact that we're currently in the worst world-wide financial economy in living memory. If MS is still making good money during this recession, then I think that itself should be classed as a major success.
They're publishing end-of-FY09 numbers later this month, so we'll have to see. But if they do publish reasonable-to-good results, I'll look forward to your retraction.
de-void-211655906503018060028363377870239th Jul 2009 -
No
Resonable to good is not good enough. Gates left Ballmer with a world
beating super-power. Under his stewardship, thing have receded fast,
with competitors in practically all field matching or surpassing things.
Two of their flagship products, one a dog and one misunderstood, have
been unmitigated failures. None of this would have happened under
Gates. The thing that Gates (and Jobs for that matter) brought to the
table were direction and vision - Gates wouldn't have laughed off
iPhone...
SimonUK12th Jul 2009 -
Really?
1. Windows market share is its lowest its ever
been and trending downward.
2. IE market share is the lowest its ever been
and trending downward.
3. IT spending is down, making MS products
harder to justify.
4. Best of breed is making a comeback, which MS
offers few to none of those solutions.
5. MSN/Bing/whatever is a has been and a money
pit.
6. The only thing MS has for it is Windows and
Office cash cows and, IIRC revenues for them
were down.
7. People's opinions of MS and their products
is at an all time low.
MS is starting on the decline stage after
having been on top for a long time. And that's
a good thing for computer users everywhere.
itguy089th Jul 2009 -
In what universe is that happening?
Windows market share has been the same for the last months, 87-88 percent. Not falling, not rising. Same goes for Apple, stagnating between 9-9.5 percent.
http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8
IE doesn`t bring money to MS, and from my point of view, it can die.
It`s a economic crysis, everyone is doing that. But these things come and go, it`s not the firt one and certainly not the last.
People`s opinion on Windows 7 is mostly from ok to very good, same goes for Bing who is gaining marketshare fast (already at 8 percent)
Fanboy internet trolls (like you) don`t count as "opinions", they never leave their house anyway, lol, and are jobless loosers anyway.
NeoGeneration9th Jul 2009 -
Consumer Opinion
I can't help but say something here.
I normally don't post on these sites but in this case I have to defend the concept that Microsoft is losing the trust of customers.
I would agree that they are still making money hand over fist but that is due to a near monopoly in the market, not due to exemplary products or customer service.
You said: "People's opinion of Windows 7 is mostly from ok to very good," Where? among IT geeks??? I never used Vista due to what I saw and heard from friends and co-workers who had it at home, and what I read about it. I think that is the general consensus among non IT geek regular PC users. Vista got such a bad wrap that Microsoft will have to pour alot of bux into advertising the changes to Windows 7 if they hope to regain consumer trust. XP has been around a while now and most regular people are quite content both at work and at home(especially during a recession) to not go out and spend close to $200.00cdn for a new operating system. I myself will be waiting a few years until the glitches are ironed out before I even take a serious look at it.
Oh and by the way, I can't speak for any other posters here, but I am gainfully employed, I am a valid consumer and my opinion does count.
acctexec90009th Jul 2009 -
RE: Consumer Opinion
Just a minute...
you said..."People's opinion of Windows 7 is mostly from ok to very good," Where? among IT geeks??? I never used Vista due to what I saw and heard from friends and co-workers who had it at home, and what I read about it"
Those opinion formers, who's path you so diligently followed are most likely the exact same "IT geeks" that are giving the very positive reviews to Windows 7. I fully appreciate that you will, and indeed should, factor in advice from informed parties when making a purchasing decision, but you say you will wait a few years until the glitches are ironed out on Windows 7 before taking a serious look at it... The glitches have been ironed out in Vista, did you ever take a serious look ot that, or just follow more opinions from "IT Geeks"?
Bondswa10th Jul 2009 -
Yep, just like Bush applauding the economy
until his last two or three months in office, until.... all of a sudden, crisis! catastrophe! disaster! moment of truth, the sky is falling! Didn't see that one coming, did he?
Wonder why they never know they are broke until after the fact. Anyone with one eye and half sense can see it coming.
Ole Man9th Jul 2009 -
How?!
NT
SimonUK12th Jul 2009 -
Microsoft will only survive if Balmer leaves as well...
..because Microsoft needs change.
MarkyGoldstein9th Jul 2009 -
Does it?
Where and why?
You DO know that most of MS has been massively restructured in the last 9 months, right?
In fact, MS is FAMOUS for continually morphing and reorganizing to drive efficiencies. They don't always get it right, and the current financial climate has helped them make really tough decisions (closing entire divisions and having to make long-time, highly competent, highly valued staff redundant is NEVER fun) but a leaner, more focussed Microsoft is emerging.
Just look at Win7 & Server 2008 R2 (essentially Win7 server): It's BY FAR the best OS MS have ever shipped.
This has now set the standard for the entire company. It'll take a few years for the current changes to be fully felt (most of MS' products take 2-3 years between releases), but those changes have/are happening.
If MS manage to improve many of their already wildly successful products by a similar degree, the rest of the world had better wake up and start preparing for a real fight.
de-void-211655906503018060028363377870239th Jul 2009
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