HSBC could order 200,000 iPhones

Summary: Global banking giant HSBC is considering ditching the BlackBerry and adopting Apple's iPhone as its standard staff mobile device.

Global banking giant HSBC is considering ditching the BlackBerry and adopting Apple's iPhone as its standard staff mobile device, a move that could result in an order for some 200,000 iPhones.

"We are actually reviewing iPhones from a HSBC Group perspective ... and when I say that, I mean globally," HSBC's Australia and New Zealand chief information officer Brenton Hush told ZDNet.com.au yesterday.

Brenton-hush-CIO-HSBC

HSBC A/NZ CIO Brenton Hush

HSBC has some 300,000 staff internationally. A decision to standardise on the iPhone on its corporate networks would likely lead to one of the world's largest iPhone orders.

"A decision on a piece of hardware like that would potentially be deployed, conservatively, to 200,000 people," said Hush. "You know, it's a big decision, especially when you have an existing fleet out there."

"But it's definitely something we are considering from a HSBC Group perspective," he said. "We always explore the potential application of new technologies and this is no different."

Should HSBC select the iPhone as its official corporate mobile device, the decision would be a major blow to Research in Motion, maker of the BlackBerry, which is HSBC's current standard staff mobile.

Most corporations passed on the iPhone when it was first released, due to limited availability and the device's lack of support for Microsoft's Exchange email platform. However, Apple has rectified both issues, and has additionally built a number of tools into the new iPhone 3G specifically targeted at corporate use.

Hush was recently elevated from an internal position to the rank of chief information officer of the local arm of HSBC.

HSBC's Australian presence is small compared to major Australian banks, but its global operations have a US$6 billion annual technology budget and a technology team of 30,000 supporting 300,000 employees.

Hush said he did not own an iPhone, however added, "I have obviously had hands on experience with them."

Heads of technology of other large organisations were cautious about the idea of standardising the iPhone for corporate network access at the time of its launch.

While one of Australia's big four banks, CommBank, today flagged its iPhone trading application as part of its $523 million growth strategy for the year, chief information officer Michael Harte recently expressed caution about the phone's introduction into its own networks.

Steven Bandrowczak, global CIO of Nortel, which has 30,000 staff, said he doubted whether his staff would choose the iPhone over its current device, the BlackBerry due to the latter device's superior email functionality.

However, Hush's opinion differed on this matter. ZDNet.com.au asked Hush whether he thought the BlackBerry had any advantage over the iPhone.

"No, I don't. I think [the iPhone] would change some underlying infrastructure considerations from an enterprise perspective. But [Apple] have been pretty smart with the design."

No time frame has been given for a decision on the iPhone move, with Hush adding that for his position located in Australia, the iPhone was a low-ranking priority at this stage.

The CIO, whose office is located at HSBC's Sydney headquarters on George Street, Sydney is just 500 metres away from Apple's new Sydney store, but he said he had not entered due to persistent queues.

"I'm blown away every time I walk past that Apple store, and there's always people queued up outside to get in," he said. "I haven't been in there. It's always too busy."

Topics: Mobility, Banking, CXO, Collaboration, Hardware, iPhone, BlackBerry

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several Australian publications, including the Sydney Morning Herald online. He's interested primarily in how information technology impacts the way business and people communicate, trade, and consume.

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Talkback

23 comments
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  • I see HSBC

    receiving the really fantastic price they are looking for on the Blackberry
    GuidingLight
    • My thoughts exactly

      He will save the company millions.
      TRIMTI
    • Yup...

      ...this is just fishing.

      I'm going to wager now that HSBC will not shift to the iPhone as a preferred corporate platform.
      Sleeper Service
      • Barbershop

        Nice chorus guys. Do you do barbershop?
        Harry Bardal
        • Nope...

          ...just reality.
          Sleeper Service
    • Can't say one way or the other it's possible I guess

      What is clear too me is that this is great for Apple and the
      iPhone. It means that it's popularity means that it can be
      used as a club against competitors. Again assuming that is
      what is happening and if not then it is even better news:)

      Pagan jim
      James Quinn
    • They already do in the UK

      they get a better price for their Blackberry than another bank i know. It helps to know the Voda rep. The corporate price for a Blackberry in the UK is about ?40.00 which is very cheap.
      deaf_e_kate
  • HSBC Could Order 200,000 HTC Touch Diamonds

    Really, the title is simply not supported by the story.

    [i]We always explore the potential application of new technologies and this is no different.
    ...
    Hush said he did not own an iPhone
    ...
    No time frame has been given for a decision on the iPhone move, with Hush adding that for his position located in Australia, the iPhone was a low-ranking priority at this stage.[/i]

    Hardly a ringing endorsement of the iPhone.
    NonZealot
    • Well, off you go...

      Why don't you try to sell them on your gadget de jour. Or, what would be more fun if you actually convinced them to buy all those iPhones they're contemplating. Think how much fun that would be!
      zkiwi
    • Well after all your "issues" with the iPhone

      I have to say that such a large outfit considering the iPhone
      at all is a compliment to said. I mean I'm certain you've
      stated time and again how the iPhone simply does not fit into
      the enterprise and here was have one giving it the once
      over..:P I would almost seem like people don't fully agree
      with you on this.

      Pagan jim
      James Quinn
  • Go back to Jobs June Keynote

    He talked about sectors of the corporate
    world that did testing on the iPhone 3G
    before it's release and Banking was in that
    group. There is also a video near the start
    of the Keynote where various testers made
    comments about their testing. Some
    businesses will be taking a serious look at
    the iPhone. Might not buy it, but a
    serious look is sufficient for the
    competition to start pushing their R&D a
    lot harder.
    Ken_z
  • Methinks...

    ...she doth protest too much? Is'nt that the Shakespeare?

    One has to wonder exactly why this "can't be happening".
    Why it's so important that we know it "can't be happening".
    All when everything points to "it's happening".

    The agenda has been set. The agenda is the iPhone. The
    hot topic has been chosen over the dull one. The headline,
    to be used for bait, has been written. The line has formed
    to contribute to the forum and validate the agenda.

    All opinion that follows, both for and against, validates the
    agenda, and contributes to iPhone buzz. The negative
    opinions, and in particular, the vociferous ones, stand out
    as being (somewhat) incongruent with popular opinion.
    Most who purchase the phone, actually keep it. Go figure.
    As a result, these negative opinions appear reactionary,
    which in turn, further promotes the iPhone. Are we not all
    elevated by the quality and number of our enemies?

    The device has proven that it has a commercial products
    most desirable quality... the inability to be ignored.

    Apple (no doubt) thanks both supporter and detractors.
    Keep up the good work.

    Apple users, who've been on the losing end of a market
    share argument for years, are now loath to adopt that tact
    themselves. No, the PC economy is most threatened by this
    Apple trojan horse. These champions of market share over
    merit are fully capable of beating themselves into a coma
    with their own blunt instrument.
    Harry Bardal
    • Very close on that

      [i]Methinks she doth protest too much[/i]

      actually the line is "The lady doth protest too much, methinks".

      As for the statement that [i]One has to wonder exactly why this "can't be happening".
      Why it's so important that we know it "can't be happening". All when everything points to "it's happening[/i] You dismiss their
      reasoning too quickly, methinks.

      What motive would he have to make such a statement at this point in time? Why would he need to, why not just run out and get them when they are ready?

      Yet, in any purchase in which a price can be negotiated instead of a "set in stone take it or leave it" price, many people can and do use the manufacturer's competion agaist them in a bargining scenerio.

      "I like the Chevy, but ya know, Ford has something a little better then this for the same price"

      Then why aren't they in the Ford dealership today?

      Look at the Price drop of Vista when some companies said "Linux is looking pretty good".
      The price dropped and they bought Vista.

      Why is it so inconceivable that the same thing could be happening here to get the Blackberry at a better price.

      The timing, and the statement, itself points more in that direction.
      AllKnowingAllSeeing
      • Still says a lot for the iPhone.....

        If it's good enough to be used as a tool reduce the price of
        another wares that is a compliment Not as good as choosing
        it over the other but still it's not insult.

        Pagan jim
        James Quinn
  • He's been fooled by the advertising

    here's a good youtube comparison of advertising vs real world
    http://www.youtube.com/watch?v=oaN1Nz1Dyls&eurl=http://goodexperience.com/2008/08/iphone-advertising-vs.php
    deaf_e_kate
    • What a fantastic link!!

      That was a really great demonstration of how much Apple downright [b]lies[/b] in their advertisements.

      It also blows me away how big and bulky the iPhone is every time I see one in a commercial (still only seen 1 in real life). There is no way I would ever want to carry around a cell phone that big all day long. That thing is [b]HUGE![/b]
      NonZealot
      • A line I hear not nearly enough...sigh.

        Yeah yet another unbiased link. Sure OK>

        As for big and bulky I recall you chiming in on the original
        Zune and what a wonder machine that was. Now one of
        the complaints from iPod users was it's bulk. I think I
        recall you arguing screen size as a counter. Now that
        same logic applies to the iPhone does it not/ Or is this
        just a name brand thing in your world what's good for the
        goose in NOT so much for the gander!?!

        Pagan jim

        Well despite your complaints the iPhone seems to be doing
        quite well. I guess you don't have a real "instinct" for know
        a given market. Still I "Dare" you to prove me wrong:)
        James Quinn
  • We're making the jump

    The company that I work for has just decided to go
    forward with the iPhone. Granted, it's only 400 or so users,
    but it's actually saving us money over our current
    deployment (Palm 680/Centro with Goodlink).

    Frankly, a lot of it has to do with Palm machine-gunning
    themselves in the foot. We did not want to go with WM,
    due to UI issues - the IT dept used the 750s and liked
    them, but the test group of end users HATED them.

    Unfortunately, our aggressive rollout plan of 10-20 units a
    day has been hampered by the iPhone 3G shortage, we
    barely get in more than 2 a day from ATT.
    Gritztastic
  • RE: HSBC could order 200,000 iPhones

    The guy isn't even an iPhone user. To me it seems that what they are doing is sending a message to RIM in order to have a better discount when the renew they current Blackberries.
    ecarrier@...
  • 200,000 Phones for HSBC Staff

    So let me get this straight, HSBC have 300,000 staff globally and they are looking to deploy 200,000 phones - so 2 in 3 of all staff will have a mobile phone.

    Does this mean I will be able to finally speak to someone at HSBC that can help me with accounts/cards, rather than some scripted, unhelpful and borderline unintelligable moron in a Bangalore call centre.

    Probably not.

    ==

    HSBC - the World's local bank, but not if you are 'out of your home country', as we cannot help you in that case.
    neil.postlethwaite@...