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Microsoft files 'magic wand' trademark

Brendan Sinclair GameSpot | May 20, 2009 8:12 AM PDT

While virtually every tech company is concerned with building the better mouse trap, Microsoft is apparently trying to build a better mouse.

Seattle based technology blog TechFlash this week picked up on a newly disclosed patent filing from Microsoft for a motion-sensing "Magic Wand" interface that would allow users to turn on lights, crank up the heat, and possibly even play games with a flick of the wrist.

The wand is technically described as "an architecture that can facilitate rich interaction with and/or management of environmental components included in an environment." It could incorporate a number of handy devices including an accelerometer, a gyroscope, a camera, a laser, a biometric sensor, a transmitter, or a receiver, and would have a handy adviser in text, audio, or video form to assist users in getting their gestures just right.

According to the filing, the advisor could be configurable from appearance to accent, and could be displayed in holographic form. On top of that, the wand could track motion by creating a basic 3D model of its environment, then using a pair of cameras to determine the wand's orientation within that existing model.

Also of note are the Magic Wand's inventors. Among the listed names is J Allard, Microsoft's "chief experience officer" and chief technology officer for the Entertainment and Devices Division. Allard may be best known among gamers for managing the technical development of the original Xbox and serving as the public face of the company's console efforts until shortly after the Xbox 360 launch. Since then, he has remained largely out of sight while working on the Zune multimedia handheld, which Microsoft has promised will eventually support robust gaming functionality.

This article was originally posted on GameSpot.

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You guys don't understand
Vylen 21st May 2009
These sort of comments are just stupid.

Nintendo didn't even do it first - they licensed the technology from the guys that actually own the patent for basic motion sensing technology.

And first of all, what Microsoft is patenting here is the specific application of motion sensing technology to recognise spatial movement and relative movement to the environment.. Rather than just waggling your hand with the Wiiremote which is limited in this respect.

Plus this patent was filed in 2004... So Microsoft didnt just come along yesterday and go "OH lets do this!"

Long story short - stop with the bashing if you don't even know the details..
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Learning from Apple?
GuidingLight 20th May 2009
I wonder who will be the first to patent "breathing"?

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So now...
kozmcrae 20th May 2009
The Russian Mafia can turn up your heat. Cool!
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You know the Intergalatic Union of Fairy Princesses will not be pleased to read this...and you don't want to get them pissed off! grin
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'Magic wand' trademark ...
johnfenjackson@... 20th May 2009
... to be followed by 'Top Hat' and 'White Rabbit' presumably wink

Sounds like the 'Wii controller for Houdini' to me.

Sorry - couldn't resist.
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Disney is
magallanes 20th May 2009
Disney is displeased with such patent, also Adobe Photoshop
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There is a difference....
Erroneous 20th May 2009
between a patent and a trademark. If you want to go after someone go after the company that trademarked every word after putting an i in front.
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iAgree. (nt)
GuidingLight 20th May 2009
happy
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Article is inconsistent.
TheTruthisOutThere@... 20th May 2009
The headline say trademark, but the article text says patent.
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Yeah, that was what caught my eye.
Socratesfoot 20th May 2009
...'cause it would be just like M$ to patent the words, "magic wand" as an iconic representation starting a Macro or Wizard. If they haven't already.

But, even in the case of this patent, it seems to me more likely a means of skirting the Wii?s exclusivity on motion and gyroscopic responsive controllers by calling it a wand. I don?t think we?re going to be seeing holographic maids any time soon telling us how to use the TV remote.
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iLawyer
Socratesfoot 20th May 2009
Yeah, introducing iLawyer to protect your intellectual property!

Note: iLawyer is the property of Apple Inc. Any grievence against iLawyer can only be held in iCourt and heard by iJudge. iCourt and iTestimony are necessary for iLawyer to function and also trademarks of Apple Inc.
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RE: Microsoft files 'magic wand' trademark
AttackComputerWhiz 20th May 2009
Trademark, patent--it's still Microsoft trying to lay claim to an existing technology. As someone else said, it is just the Wii controller under another name.

Nintendo has enough money to fight MS and win, too.
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Wiiiiii!
spinella@... 20th May 2009
Wow, MS, what an invention. If only someone had thought of that sooner...
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Agreed...
i8thecat 20th May 2009
Nintendo already has the patent...

Nice try Microsucks... Talk about a lame attempt to steal IP.... Aaaaaand another strike out against the Redmond Retards.
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Master Joe Says...
MasterJoe 20th May 2009
This coming from a person who goes by the name i8thecat? First of all, what Microsoft is doing is NOT the same as the Wii Remote, nor are they trying to be. Secondly, the absurdity of your post is surpassed only by the long warn out "Microsucks" and Retards From Redmond. Get over it. If Microsoft wasn't the dominant operating system, office suite, e-mail solution, and didn't pull the rug out from Apple's dominance in the advertising market so fast it made their head iSpin, you wouldn't be on here ranting and raving, letting that garbage spew forth from your festerring piehole. Give it a rest. Insanity is doing the same thing over and over, expecting a different outcome. Stunted mental growth is SAYING the same thing over and over, expecting that anyone will care.

--Master Joe
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It could incorporate a number of handy devices including an accelerometer, a gyroscope, a camera, a laser, a biometric sensor, a transmitter, or a receiver, and would have a handy adviser in text, audio, or video form to assist users in getting their gestures just right.

Besides the fact it's a Wii controller, don't you have to have an actual working model, or can we now get patents for anything we can dream up?






happy
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You come up with an idea - you patent it. Now you can develop the idea and bring it to market and if someone else steals your idea, you sue 'em into the stone age...
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So, I can come up with an idea for an anti-gravity machine and patent it, without actually building it?








happy
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Isn't a "Massager" named like that?
hermes_vb 20th May 2009
Just a thought...
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RE: Microsoft files 'magic wand' trademark
Northeast & Atlantic RR 21st May 2009
Does this mean the famous "Ring Mouse" is making a come back ?
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"Any sufficiently advanced technology is indistinguishable from magic."

Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)
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Nintendo Already Did it.
VistroDotNet 21st May 2009
It's called a Wii Remote. Thank's for playing, microsoft.
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You guys don't understand
Vylen 21st May 2009
These sort of comments are just stupid.

Nintendo didn't even do it first - they licensed the technology from the guys that actually own the patent for basic motion sensing technology.

And first of all, what Microsoft is patenting here is the specific application of motion sensing technology to recognise spatial movement and relative movement to the environment.. Rather than just waggling your hand with the Wiiremote which is limited in this respect.

Plus this patent was filed in 2004... So Microsoft didnt just come along yesterday and go "OH lets do this!"

Long story short - stop with the bashing if you don't even know the details..

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