Since its launch, Vertu has been holding exclusive parties around the world for "select" groups of people such as businessmen, artists, and politicians, said Litchfield. Those interested in a Vertu product are invited for private viewing at the company's client suites located in New York, Los Angeles, Paris, Singapore and Hong Kong. In addition, the London-based company will set up two product galleries in the second half of this year. Each handcrafted phone, adorned with precious metals, can cost between 24,000 euros (US$21,000) for a platinum piece and 6,000 euros (US$5,300) for one made of stainless steel. For the full story on CNet Asia see http://asia.cnet.com/newstech/personaltech/0,39001147,39033501,00.htm. --Aloysius Choong, Special to ZDNet News
The intense rivalry in the mobile industry has prompted Nokia to look for alternative hunting grounds. Although its foray into the world of high fashion is fraught with challenges and uncertainties, the market leader retains its customary poise. Vertu, Nokia's luxury phone subsidiary, was formally unveiled this January in the capital of haute couture, Paris. The launch capped four years of pondering and two years of preparation.