Outsourcing: The next technology battlefields
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Outsourcing Where to draw the line Reforms not rhetoric Backlash targets India Special report | ||||
"Scientists familiar with magnetrons knew the tubes generated heat atthe same time they radiated the microwave energy that made radarpossible," reads the
History is full of accidental inventions like this, especially in theUnited States: Teflon, Coca-Cola and nylon all emerged as serendipitousoffshoots of unrelated research. And that is exactly why many U.S.corporate and political leaders believe that it is imperative for thenation to maintain its emphasis on advanced research and innovativescience. With more resources and policies concentrated on research anddevelopment, they argue, the better the chances are for the UnitedStates to make more important scientific discoveries.
By luck or design, American technological breakthroughs have resultedfrom a combination of industrial research, government-funded academicwork and commercial competition. Such "disruptive" technologies areneeded today more than ever to lead the next industrialcycle--otherwise, U.S. companies risk being eclipsed by other nations,as more high-level R&D work is done offshore in an increasinglyglobal marketplace.
"Essentially, it's a marketplace realignment that we can't stop," CraigMcCaw, a telecommunications industry pioneer and now chairman and CEO ofEagle River Investments, said of the offshore-outsourcing trend at arecent Boston conference on the topic. "You have a choice: Do you wantU.S. companies to be buried in the global competition, or do you wantthem to succeed and prosper?"

The goal, R&D proponents say, is for U.S. researchers to leapfrogthe competition with breakthrough products, thereby lessening thesignificance of innovation by other countries working on existingtechnologies.
"Much of America's technological preeminence in the 1990s wasattributable to R&D investments made by the federal government inthe 1960s, 1970s and 1980s. Past technology advancements stimulated byfederal R&D include integrated circuits, the Internet, personalcomputers, jet aircrafts and supercomputers," the
Clearly, the United States still outspends all other nations, when itcomes to R&D: $284 billion in 2003, according to the
It is impossible, of course, to predict with any certainty whichtechnologies will lead the next industrial generation. But some notableadvances are taking place in promising fields:
Nanotechnology: Investment is pouring in, leading toadvances in semiconductor design and the manufacture of small memory andprocessor chips. Research in academia and in industry--notably the labsof IBM and chipmaking giant Intel--is leading the way.
It should also
Biotechnology: R&D spending for the top 20pharmaceutical companies is expected to grow from $57 billion in 2002 tomore than $73 billion by 2006, according to consulting firm Frost &Sullivan.
The pace of innovation in food is expected to quicken as researcherstackle problems such as improving the nutritional quality and diseaseresistance of certain crops. A particular area that continues to attractfunding is bioinformatics, a science that attained prominence in the1990s. It seeks to use computer technology in complex biologicalproblems such as mapping the molecular structure of living things.
Material science: Government and industry investmentis driving the development of advanced "smart" materials that can betterwithstand heat and vibration, change to absorb shocks and stresses, andeven function as lightweight power sources. Such materials might be usedin future robotics applications, medical treatments, defenseapplications and building construction. For instance, the DefenseAdvanced Research Projects Agency's (DARPA)
In addition to investing in these cutting-edge areas, mainstreamcomputing companies continue to spend money and resources on new,more-efficient tools for building key infrastructure, such as software,microprocessors and networking components. But even in areas where U.S.industry has been long established, it could prove difficult forcompanies to maintain preeminence, as offshoring helps build greaterskill levels in other countries.
Although much attention has focused on Asia, Eastern Europe couldprovide a far more formidable challenge to the United States inhigh-level research because of its deep roots in sophisticatedtechnology. The former Soviet Union consistently produced some ofworld's most prominent scientists, especially during its massive defensebuildup to counter the Pentagon's "Star Wars" satellite program andother high-tech initiatives during the Cold War.
"Eastern Europe cultivates some of the most highly technical, skilledwork forces in the world," said Bill Gargano, senior vice president ofsales and marketing at
Indian technology companies, particularly biotech and softwarebusinesses, are working on cutting-edge innovation as well. "Indiancompanies, especially the big ones, are waking up to the patentsphilosophy, as they find that patents are highly profitable," saidBadruddin Syed, an executive vice president at outsourcing firm
In addition, the United States faces some internal obstacles, includingslower growth in the number of possible workers to recruit and train.The nation's work force is expected to grow by 1.1 percent between 2000and 2010, and by just 0.4 percent in the next decade, according to astudy released in April by Rand researchers.
And if the standard laws of supply and demand hold true, the smallernumber of qualified engineers and other technology workers in Americawill mean higher wage increases.
"Now, engineers with Ph.D.s and recent college graduates alike arehearing that they are too expensive, that their job can be done morecheaply abroad," Paul Almeida, president of the Department ofProfessional Employees at the
Industry veterans counter that the cost savings gained from outsourcingwill enable U.S. companies to invest that money back into R&D. "Asfunctionality and performance are relegated to commodity status,companies will concentrate on higher levels of research. Core developerswill be working on new advanced technologies," said George Gilbert,managing partner of the
Those on both sides of the issue agree that more attention must be paidto the country's education system at all levels, if major innovation isto continue in the United States.
"We don't want a policy that focuses only on keeping low-end jobs," saidRick White, a former Republican congressman and now president and CEO ofbipartisan industry lobbying group
If current employment trends continue, however, that will be far easiersaid than done. A 2000 study from the nonprofit

"Until recently, the United States experienced a reverse 'brain drain'with the rest of the world, as leading scientists and engineers came tothe United States to study and work," the American ElectronicsAssociation said in its report. "With changes in policies and otherfactors abroad, more and more foreign nationals are returning to theirhome countries to explore opportunities there, and fewer are coming toand staying in the United States."
Executives of offshore outsourcing companies confirm thatentrepreneurial trend. "A lot of people in India are definitely takingrisks, especially in the intellectual-property arena," said VamseeTirukkala, a co-founder and executive vice president of
Others caution against overemphasizing geographic distinctions, arguingthat computer science research will become an increasingly cosmopolitanphenomenon, with people of different countries working together.
"It's arrogant to think we will be able to keep all research in theU.S.," said James Foley, chairman of the
Andy Oram, an editor at technology publisher O'Reilly & Associatesand a member of activist group
"We should think not of maintaining the United States' dominantposition--when did we ever deserve that position?--but of maximizingeconomic relationships for everybody," Oram added. "While a lot of greatnew products come from intimate, face-to-face collaboration--and thiswill help keep jobs in the United States--we also need to communicatewith people on other continents. That means creating a communicationsinfrastructure that allows cheap, high-quality videoconferencing. Wemust do this to cut down the travel forced on corporate representatives,which exhausts them and contributes to climate change."
Many U.S. universities and corporations have begun joint programs thatare aimed at stemming the offshore tide with practical training thatstudents can use as soon as they enter the work force. But some studentsfear that university programs could become too narrow, if they stressimmediate vocational skills at the expense of broader knowledge andtheory that can lead to more creative innovation.
Joseph Barillari, a senior at Princeton University who is majoring incomputer science, is grateful that his course work has focused largelyon theoretical issues as a way to prepare him for the future. Hebelieves that his education has prepared him well to pursue a Ph.D. incomputer science and, possibly, a career as an entrepreneur lateron.
"If you take a class in Oracle 9.0, you're probably going to be introuble," he said. "But if you take a class in database systems, you'reprobably going to be OK."
Whether practical or theoretical, technology executives say the mostimportant factor in the future of R&D is the power of free thinking."I think the U.S. will definitely continue to be the leader ininnovation. If we can continue to focus on not only great companies butgreat ideas, and how to really take advantage of them, we will be verycompetitive," Jerry Yang, co-founder of Yahoo, said last month at theBoston outsourcing conference.
For now, even some of the largest foreign technology companies agree."The U.S. technology industry is the fountainhead of innovation," saidNandan Nilekani, co-founder and chief executive of Infosys Technologies."Innovation requires both very strong technology knowledge as well ascustomer access and customer intimacy. So I think the United States willalways lead in those matters."
Perhaps, but as the offshoring phenomenon has shown, the economics offoreign outsourcing may prove too tempting to resist in R&D, as ithas in services.
"Indian companies will be able to compete with U.S. companies in thesesunrise industries, as players in the IT industry realize the importanceof R&D and invest heavily in it," said Manoj Kunkalienkar, theexecutive director and president of ![]()
CNET News.com's Dinesh C. Sharma in New Delhi and Matt Hines in Cambridge, Mass., contributed to this report.
Reader resources
- Tech Worker Challenge game TechsUnite.org
- National Inventors Hall of Fame
- Science and engineering indicators 2002 The National Science Board
- U.S. research and development projections for 2003 National Science Foundation
- Sunnyvale Center for Innovation, Invention and Ideas
- Lemelson Center guide to online resources for inventors
- Another lure of outsourcing: job expertise The Wall Street Journal (registration required)
Professional groups
- Programmers Guild
- IEEE (Institute of Electrical and Electronics Engineers)




