madison

Penguins invade the orchard

Evan Leibovitch | October 4, 2000 12:00 AM PDT

Summary

The Unix gambit alone isn't enough to save Apple.
For now, I'll let just about everyone else opine on theCorel/Microsoft deal. To me the short-term effect of this is thatMicrosoft buys some (better) eyes into the open-source world, in much the same way that Sun did when itrecently bought Cobalt. (At the very least, don't expect Netscape Navigatorto remain a part of WordPerfect Office for long...)

But I want to see some dust settle on this before wondering whetherMicrosoft wants to use Corel as a beachhead from which to embrace Linux,attack it, or simply overpower StarOffice. In the meantime, it appearsthat I'm not the only one who looks at this deal and recalls a similarboost that Microsoft gave, to perceived rival Apple, three yearsago.

As most of you know, Apple's stock value is currently less than half its value of a week ago. So, despite Microsoft's help, its money and all sorts of new products and hype, Apple really has gone nowhere fast.

Looking at Apple through Linux-tinted glasses, it's difficult to see anyturnaround in sight. While I certainly don't expect Apple to tankany time soon, I would suggest that the company has its best daysbehind it and that it will remain a strong niche player, but that's all. A largepart of the reason for that has come in the form of two different issues,both related to open source.

First, there's the direct assault, with IDC reporting that Linux is on pace to overtake the Mac within two years. While most readers were diverted byIDC's server numbers -- in which Linux is predicted to outpace everythingelse -- Linux's client numbers are not to be ignored. IDC is claiming that Linux will be the No. 2 desktop operating system by 2004, even though Linux had a mere four percent desktop share last year. And that'sjust counting sales. Imagine how different the numbers might be if youconsider the fact that Linux CDs can be freely passed around and used onmultiple systems!

How can this be? Conventional wisdom says that Apple is the championof the simple interface -- one-button mice and all that -- while Linuxis supposed to be the stuff only geeks could love.

The numbers speak for themselves. The Linux desktop hasmatured at a breakneck pace. Whenever the developers of these projects putdown the pea-shooters they're aiming at each other, they'll see just how farthey've come. One could suggest that the friendly (by Microsoft/Sunstandards) rivalry between KDE and GNOME has made both of them better, and inless time, than anyone in the community might have suggested just a fewyears ago.

To be sure, Linux lags substantially in some significant areas where theMac excels. Linux's font support, by and large, still stinks. The Gimp, Linux's benchmark graphics app,is very capable. However, my artsy friends tell me that without theability to define colors from the Pantone color-matching system, or asCMYK (combinations of cyan, magenta, yellow, and black) instead of red,green, and blue, the Gimp will be useful for web graphics but incapableof being taken seriously for anything else within the graphic-artsworld.

In the creative arts -- visual arts, animation, and music -- the Macruns rings around Linux, both in capabilities and available software.But Apple's current problems stem from the fact that the company, whilekeeping its existing niches, just hasn't been able to attract anyone else.Clearly, those in the computer world who are considering alternativesto Windows on the desktop are looking more at Linux. I see the Macbeing squeezed on two fronts:

  • At the "keep it simple" level, it'll get squeezed by products suchas WebTV and appliances even simpler (andsignificantly less expensive) than the Mac.
  • At the power-user level, I submit that an increasinglycomputer-literate society may now be making different tradeoffs in thebalance between simplicity and flexibility -- and this is where Linuxis winning.
To further complicate the situation, Apple has embarked on an ambitiousdevelopment road map that sees its operating system of the future, OS X, based on theopen source NetBSD. While many are praising the move, I wonder if it's notslow suicide.

It's therevenge of NeXT, says one fan. Geeks will love it, but the traditional"I don't want to know about the guts of the computer" user, Apple's maintarget audience, may not. The super-simple interface of the Mac now has anxterm(!) command to allow a user to type in all those nasty Unix commandssuch as ls and grep -- the kind of thing against whichthe Mac promised to protect. Older apps will only run within acompatibility window called Classic. Add the need to set up Macs fornetworking (OS X can't support AppleTalk without TCP/IP) and you havecomputer-guts-style headaches from which many Mac users thought they'd beimmune.

It's a strange convergence, to be certain. While Linux is gettingeasier to use, the Mac is getting harder. Is it any wonder Linux isgaining?

I'm also not certain that Apple's flirtation with open source will prove asuccess. While the BSD used in its code is open source, Apple's OS Xenhancements are not. The code it has released has been under a non-open-sourcelicense that grants special rights to Apple thatdon't apply to any other developer. It's a scheme that exploits freesoftware while compelling Apple to give nothing back, and I don'texpect to see much of a programmers' bazaar forming around Apple'sefforts.

While BSD fans will applaud Apple's grand experiment, I'm not so sure itcan be sustained. Certainly it has brought a new degree of complexity tothe Mac, while promising Apple no extra share of the server market, businessapplications, or respect from the free software community. In many waysthis path of open source runs into a dead end at Apple's doorstep. Thesuccess of OS X, the highest profile BSD project yet,may become a litmus test for the suitability of the BSD license to futureprojects of this kind. I'm especially doubtful, even if the BSD experimentsucceeds, whether its benefit will -- or even could -- pull Apple out ofits current slump.

From here, it doesn't look like Apple can ever attract anyone beyond itscomfortable niches of education and fine arts. As if the response from thestock-watching community hasn't been harsh enough, Apple's job is about toget even harder with the emergence of both Linux and super-simple webappliances. While Linux has quite a way to go to challenge Apple's traditional strengths, it has a leg up just about everywhere else-- including the Internet. It'll be interesting to see how many vendorswho supported non-niche applications under Mac's OS 9 will port to the newplatform.

It's ironic that those on the forefront of Linux's challenge of Apple forthe second most-popular desktop include within their ranks the ones whogot Apple to where it is. Three of the founders of Eazel, the company nowworking on the Nautilusdesktop for GNOME, are former Apple user-interface designers who are credited with inventingthe Mac's look and feel. I tried to do an interview with Mike Boich, Andy Herzfeld, or"Bud" Tribble, but none of them would talk on the issue of theircompany's, or Linux's, effect on Apple.

Maybe it's a sore point -- who knows? Certainly there are factions withinApple itself, perhaps its spin doctors, that are gettinga little testy these days. All I do know is that Linux is becoming acredible desktop far faster than most would have predicted, and Apple'spretty plastic cases and faux-open-source OS won't be enough to keep itfrom being the next victim of Linux's rise up the food chain.

More than a year ago, Salon magazine spoke of Linuxtaking away Apple's reign as the king of alternative computeradvocacy. Just a year later, Linux threatens Apple's market share andbottom line. I wonder if Apple's choice to call its original BSD-based-OSproject Darwinmay prove bittersweet.

Do you think Apple can grow in the face of a rising Linux tide? Tell Evan in theTalkBack above or in the ZDNetLinux Forum. Or write to Evan directly at evan@starnix.com.

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