Prepaid wireless outpaces contract services
Summary
Topics
A study released by the New Millennium Research Council, a Washington, D.C.-based think tank, last week said new prepaid wireless customers exceeded the number of new contract subscribers that signed up for service in the fourth quarter of 2009. This is the first time that prepaid services have outsold post-paid or contract services, the group said.
New prepaid cell phone subscribers accounted for almost two-thirds of all 4.2 million cell phone subscribers that U.S. carriers added in the fourth quarter of 2009. The prepaid market grew 17 percent during the quarter to 54.4 million subscribers, up from 46.3 million during the same time a year ago. Meanwhile, contract-based cell phone subscribership grew only 3 percent over the same period.
According to the report, one out of every five of the 285 million cell phone subscribers in the U.S. now use prepaid phone service.
For more on this story, read Prepaid wireless outpaces contract services on CNET News.
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All the big boys need to stop marketing pre-paid at less-creditworthy customers and embrace it for what it really is. The dynamics of the consumer is changing. Besides this also encourages competition because its not the contract holding you - its the customer service, price of equipment, and/or quality of the network.
You are spot on regarding the consumer dynamics. People without jobs need to have better control (and utilize it when they have it) over their wireless costs. Prepaid makes too much sense for the big companies as there are precious few ways to shaft the customer for a few more $$.
Thanks for your smart post.
People get excited if the upfront cost of the phone drops say from $299 to $199. That is well under 5% of the total cost. I say "big deal".
Until the US market becomes more like the European one, we will continue to get shafted.
Though I will caution you, its disingenous to compare the total cost of contract because the price of service generally is the same (T-mo being the exception). So as it stands now, if I want a smartphone (My Droid) I must be a post-paid customer. I cannot be a pre-paid customer and pay full retail for the device.
What needs to happen is when you are under contract (or accept a subsidy) the price of your service is more expensive than someone who is paying for JUST service, there is less to lose and is nothing but total profit. Again I admit people need to get off the subsidy train because there is no free lunch (and quite honestly people dont even understand cell phone contracts, which is another matter altogether) but captialisim says if the market will bear...
Pre-paid is still a "joke" to most big carriers and will only care once their post-paid starts sinking which is sad because pre-paid offers the carrier the satisfaction of knowing that they will never have a delinquent customer (so no need for collections) and the consumer gets to control their usage (a win for the cell phone company too).
I switched to prepaid 4 or five years ago (currently using NET10) before prepaid became popular and even though I check for new deals every three months or so, I never see cell contracts that I think would be worth the hassle of being tied in for a two-year period.
It just doesn't make sense to sign contracts like that. They are restrictive, expensive and prone to abuse (service levels drop if they know customers can't switch without being penalized).
They just come out with new broadband USB modem for $99 and you put time on it when you need it. Cheers!
Rather than blathering on about Wind, the new kid on the block that is helping to break the Big 3's stranglehold on our wallets in Canada, I saved words. I let folk look at the facts for themselves. Voila!.
Just the facts! That way nobody has to take my word for it.
So, maybe rather than freekin' out, you should get a life, and lower your cell phone bill in the process! And nobody asked you.
Take care!
I am a technogeek when it comes to phones but I can get a good phone on Ebay or CraigsList without having to be locked into a contract for 2 years.
I am using Virgin Mobile now and it seems that they ahve the best pricing. Customer service is really good and I have no complaints.
I wouldn't go back to a long-term contract.
$100 a year for more talking than I'll ever do is pretty hard to beat.
My prepaid costs me around $12 a month.
I've got notebooks and desktops if I need to do something other than making a call.
Here in Canada, I have pre-paid service with Speakout Wireless, which is sold through 7-11 stores. They have $25 vouchers with a 365-day expiry. That's possibly a whole year of service for 25 bucks, and my usage is so low that I never use up my time. Personally, I would like to see vouchers with NO expiry date, although not sure how that would fit into any company's business model.
I find it absolutely staggering to see how mobile phones have become such a central feature in people's lives. The idea of being able to get in touch with anyone, anywhere, when you NEED to, is a pretty impressive technical achievement. However, the "dark side" of this includes: excessive spending on cell contracts, ring tones, shiny new phone-of-the-month, cases, etc; excessive TIME wasted on pointless chatter and texting, when people could really be doing something more useful with their lives; car accidents caused by driver attention on texting or yakking. I'm almost embarrassed to be part of the engineering and technical community that helped create the cell phone business, to see how it has become a time and money-wasting toy. So sad...
if that is partially responsible for the increase in use
of prepaid phones. Anecdotally, most of the people I
know with prepaid wireless have bad credit and either
can't get a contract plan at all, or can't afford the
deposit.
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