Release Date: June 17, 2003
On June 17, SAP released the latest release of mySAP Customer Relationship Management (mySAP CRM) at SAPPHIRE '03, the firm's international customer conference. The latest version (4.0) builds on the analytics, marketing, and sales functionality of previous releases, while focusing on industry- and business-specific processes. The software adds more than 20 new processes and more than 30 enhancements to total more than 280 end-to-end industry-specific processes. Although SAP's chief competitor, Siebel, is still regarded as the one to turn to for deeper capability and functionality in key industries, analysts say that SAP will reestablish itself within the CRM market.
SAP announced in September that it further bolstered the analytics software in version 4.0 of mySAP CRM. According to the company's press release, the new capabilities include real-time analytics; marketing optimization; sales, marketing and service business planning; and out-of-the-box analytics scenarios.
Meanwhile, an article from CRMdaily.com presents views on SAP's ability to compete with Siebel or other best-of-breed vendors in the consumer and packaged goods vertical.
Background on mySAP CRM 4.0 release