Apple plans to add a new privacy feature to Safari that keeps online advertising networks and other tracking tools from monitoring user activity, according a report.
The Wall Street Journal reports that the latest developer preview of Apple's Mac OS X 10.7, codenamed 'Lion', sports a version of Safari with a do-not-track feature built in.
Do-not-track is technology that allows users to opt out of being tracked by third parties in a similar fashion to the do-not-call lists for telephones. The movement accelerated following a report released in December by the US Federal Trade Commission, urging technology makers to implement the technology into their products to protect consumer privacy. While legislation to put some teeth on enforcing it has stalled, browser makers like Mozilla and Microsoft have released do-not-track tools in the latest versions of their browsers.
For more on this story, read Apple's Safari sports 'do-not-track' in dev build on CNET News.