ie8 fix
madison
Home / News & Blogs

Safari to add do-not-track feature

Josh Lowensohn, CNET News | April 14, 2011 4:46 AM PDT

Summary

Apple plans to add a new privacy feature to Safari that keeps online advertising networks and other tracking tools from monitoring user activity,

Topics

Apple Safari, Monitoring, Apple Inc., Online Advertising, Do-not-track, Productivity, Advertising & Promotion, Marketing

Apple plans to add a new privacy feature to Safari that keeps online advertising networks and other tracking tools from monitoring user activity, according a report.

The Wall Street Journal reports that the latest developer preview of Apple's Mac OS X 10.7, codenamed 'Lion', sports a version of Safari with a do-not-track feature built in.

Do-not-track is technology that allows users to opt out of being tracked by third parties in a similar fashion to the do-not-call lists for telephones. The movement accelerated following a report released in December by the US Federal Trade Commission, urging technology makers to implement the technology into their products to protect consumer privacy. While legislation to put some teeth on enforcing it has stalled, browser makers like Mozilla and Microsoft have released do-not-track tools in the latest versions of their browsers.

For more on this story, read Apple's Safari sports 'do-not-track' in dev build on CNET News.

3
Comments
Add Your Opinion

Join the conversation!

Just In

I dunno
ScorpioBlue 14th Apr 2011
Can you?

lol...
View in thread
0 Votes
+ -
Shock of all shocks! Horror of all Horrors!!
digital@... 14th Apr 2011
Apple was not first and actually has to follow MS on something related to personal data?! OMG! Call out the forces! Get me the Iodine! AAAAAAAGGGHGHHHHHHH. When will the evil END? Can our hero survive this tragic fate?
0 Votes
+ -
I dunno
ScorpioBlue 14th Apr 2011
Can you?

lol...
0 Votes
+ -
Opt in only damn it!
Pazooza 14th Apr 2011
We need a constitutional amendment to the effect that all advertising, tracking and computer and personal data MUST be an "OPT IN" option in all areas of anything.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

ie8 fix