Nokia admits to faking Lumia 920 ad

Nokia admits to faking Lumia 920 ad

Summary: Nokia admits that a video designed to highlight the Lumia 920's image stabilization technology was not recorded using the handset. Evidence has been uncovered that also casts doubt on the validity of the still photos the company used to promote the camera.


Following yesterday's unveiling of its flagship Lumia 920 Windows Phone 8 powered smartphone, the company has admitted that a video used in an ad to promote the PureView optical image stabilization was faked.

"In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS," writes Heidi Lemmetyinen, editor-in-chief of Nokia's official blog.

Nokia photos: New feature-packed Windows Phone 8 phones

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created".

Here is the ad in question.

The video was revealed as a fake by something as simple as a reflection. The reflection, caught in the window of a van showed a cameraman clearly not using a Lumia 920.

Claims have now surfaced that Nokia also faked still photos too. Irish designer Youssef Sarhan believes that the diffraction sparkles present in the stills could not have been captured using the Lumia 920 camera, and would have required a camera with a much smaller aperture.

A Hacker News user by the alias exDM69 has shared a photograph which appears to show Nokia's photoshoot in Helsinki city center. In the photo, the lens of a DSLR camera is visible on the left.

Seeing, it seems, it not necessarily believing.

Image source: Nokia/YouTube, Nokia, Hacker News.

Topics: Nokia, Mobile OS, Smartphones

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  • .

    Use your "journalism skills"

    Go to other tech websites.... read their stories... and see they did live photos with members of the crowds phones and wiped the floor with them.
    • More M$ vaporware

      Only now they use Nokia to lie for them.

      No wonder they're dirty.
      Cylon Centurion
      • List your credentials

        or just shut your pie hole.
        • Fuck you

          And make me, you piece of shit
          Cylon Centurion II

      Here is another video showing the Nokia Lumia 920 smashing the top phones on the market..
      Randy Williams
  • no news, move on..

    They have already posted the updated videos and big deal.
  • Nokia admits to faking Lumia 920 ad

    If that's just a simulation then I'm looking forward to the real deal. The technology is awesome for photos and videos.
    Loverock Davidson-
  • When Will Adrian Admit to Posting Misleading Headlines?

    Nokia never said it was a 920 ad. They posted a teaser in preparation for the launch of new Windows phones, which demonstrated a technology whose final version is inside the phones presented. They have admitted that they weren't clear about the video...which was a teaser, and had nothing claiming 'this is shot with a 920.' So, how about you fix your headline, or get off your high horse?
    • Thank you!!!

      I am tired of people crying like this. Do you really think that Seri ads apples does doesn't use voiceover? These people need to get a life!
      • And? Voice is a carrier, images and videos are content

        blah blah blah get a life
  • Will Nokia have a lighting crew follow me if I purchase that phone?

    "we produced a video that simulates what we will be able to deliver with OIS"

    So they did not use the correct camera or use the available lighting or the . . . etc . . .

    If I purchase the new Lumia 920 does it come with the DLSR and the lighting crew and the van and etc. . . . ?

    Too funny.
    • You wont need one, the 920 camera in low light is vastly superior

      to and iphone or android camera. And the ois will be like you see in the video. Buy one.
      Johnny Vegas
      • LOL

        Apple is what, 6 days away from their next phone and we really don't know what the camera will be like.... Same with Android.

        If Nokia had any faith in their product they wouldn't have "simulated" it. Yet another Nokia/Windows Phone/Microsoft FAIL.
        • So you are admitting Apple has no faith in the iPhone?

          "If Nokia had any faith in their product they wouldn't have "simulated" it."

          After all, everything in every Apple ad is a simulation. According to you, that means Apple thinks the iPhone is terrible. Yet another Apple FAIL, at least if we use Cupertino "logic".

            And just like the flamboyant pillow-biter that you are, you go and have all our posts fudge-packing TWINKIE!
          • Classy Apple fanbois like orandy, Robert Hahn, msalzberg, etc

            You guys are all the same. You should all be ashamed of yourselves with comments like this.
          • Why be ashamed

            What they say about you is the truth.
            Cylon Centurion
          • You should all be ashamed

            If you have a point to debate, do it.

            If you don't, keep insulting him.
            Michael Alan Goff
          • "If you don't, keep insulting him"

            Ok, I will.


            Cylon Centurion
          • You're no better

            So go elsewhere