Nokia hints next Lumia is all about the camera

Nokia hints next Lumia is all about the camera

Summary: A TV advert shown on a UK channel on Sunday has revealed the next Lumia will be imaging-capability heavy and will come wrapped in an aluminium body.


UK TV viewers were last night given a first look at the Lumia device Nokia's expected to launch tomorrow.

The handset was revealed in an ad break on Channel 4 on Sunday evening, with the short commercial focusing on the phone's camera hardware.

A glimpse of the next Lumia shown in the Nokia TV ad
A glimpse of the next Lumia shown in the Nokia TV ad. Image: CNET

While the teaser ad gave few details away about the device, the lingering shots of the camera flash and aluminium body would seem to add credence to recent rumours that Nokia is planning to launch a 41-megapixel Lumia using the sensor tech it initially developed for the PureView 808, its last Symbian device.

All will be revealed at a Nokia event tomorrow in London. Late last month, Nokia sent out invites for the launch promising to unveil its next Lumia.  

It was initially thought that the launch would herald the arrival of the 'hero device' that Nokia CEO Stephen Elop promised investors would arrive on a US operator in the second quarter of this year. Since then, however, Nokia has unveiled the Lumia 928, which will be sold on US network Verizon from this week.

The 928 launch followed not long behind the debut of a new Asha device, the latest in a long line of handsets running Nokia's venerable Series 40 operating system. The 2G device, known as the 501, comes with a touchscreen and Nokia's new Fastlane skin, which displays the last-used social media tool or apps.

Despite the flurry of launches, it's thought there could be more significant hardware on the way from the Finnish phone maker: according to a report in the Financial Times recently, it's also working on a phablet.

Topics: Mobility, Nokia, Smartphones, EU, United Kingdom

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  • Ahh

    It's too late for Nokia

    In the year that Elop took over at Nokia (2010)

    Android had 33.3% of the market while Nokia had 31.0% with Symbian (a 30% growth)

    Gartners report Aug 2010 stated "The worldwide mobile operating system (OS) market will be dominated by Symbian and Android"


    "Android to Become No. 2 Worldwide Mobile Operating System in 2010 and Challenge Symbian for No. 1 Position by 2014"

    Hardly a "burning platform" Mr Elop ?? but you sure have on now, and it is called WP.......

    Had Nokia went Android then, they WOULD have had a sizeable marketshare today

    oh well...........
    • I don't usually comment on such articles...

      But your comment was just so far out of touch with reality!! Why are you plucking data from 2010 reports?!! Symbian was on the wrong trajectory, and Apple had already overwhelmingly stolen the limelight. Despite having a swathe of Symbian devices at multiple price points, Apple was still annihalating Nokia in the smartphone battle.
      Nokia would never have regained its status using its own proprietry software; the only way to succeed was to ally itself with the world's largest software maker --- and in so doing, differentiate themselves from the Android/iOS crowd.
      Elop's decision has been vindicated given the current trajectory of Windows Phone. Even in the US - where carrier support is not widespread - WP has month on month gains. Windows Phone is also nearing double digit market share in many European countries....
      In short - take a look at the real world. Nokia is sitting pretty at the moment - their company is streamlined, innovative (beyond any other phone company right now), has some great intellectual property & a vast catalogue of patents with which to maintain their cashflow and innovative lead.
      • Well I tend to agree that maybe it's too late for Nokia - unfortunately.

        I agree that symbian was getting outdated, but it's also true that it was growing until the day Elop stepped in - coincidence? maybe.... I don't have any doubt that Elop, in a extremely silly act, accelerated the fall of symbian - that memo was reason enough to fire him in the day after.

        Nokia is kinda unique with windows phone because nobody (well almost) else wants it - that argument about "stand up from the crowd" is exaggerated - if windows phone platform succeed many manufactures will be investing on it.
        Market share for Nokia in north america is basically stalled, even with very strong marketing and making heavy discounts they are still struggling - many call the new 928 the make or break device.

        I've been saying this on this forum - Nokia used to be huge regarding smartphones share. Take Italy (one of those countries where Lumia has double digits) - they used to have about 1/3 of market share. Lumia are sill Nokias, in Europe Nokia is still the synonym of mobile phone for many. The problem is that Nokia is going down, let's see what is going to happen to WP sales, when no more people owning a symbian Nokia device get into a store to replace her/his Nokia device for another Nokia device (that for known reasons has a new OS on it).
        Yes Lumia market share is on the rise pushed by Nokia, but Nokia smartphones share is still in free fall - where is the true?!

        Some analysts think that lumia division is not yet profitable, and that last results were saved by NSN. In opposition to that Sony was finally profitable - pushed also by the mobile division, LG is strong with smartphones, Lenovo expects to have a huge growth for 2013, and even the in trouble HTC is expected to sell a lot more android smartphones than Nokia.

        Nokia has indeed a huge patent portfolio, I wonder if they will need to sell it in the near future....
      • I Agree

        I love my Windows Phone 8 I switched from Android, seeing a lot more Windows Phones around lately. Love it.

        Also Nokia is doing very well in immerging markets.
        JP Deveau
        • Emerging Markets

          Yeah... Nokia has something like a 75% market share in Nigeria. They're doing "well" in terms of units -- they were second only to Samsung in unit shipments in 2012. But in these markets, they're selling $20 "soap bar" phones, primarily. Power is a question mark in these places, even $20 for a phones is pricey, and they need all-week power. Even the Asha series of semi-smartphones are essentially the very high end of what's still being termed emerging markets. This is not a Windows Phone issue. Maybe in 25 years.
    • lol

      Don't be so quick to drop the hammer. Did you read this article? It sounds pretty darn amazing and I'm interested to see this phone. An aluminum body to trim weight from the current polycarbonate design...and the potential for another killer camera? I'm nearly sold and haven't even touched the device. My 920 takes amazing pic with its ground breaking tech. Nokia will get my sale as long as they turn out great hardware which is pretty much all they do. This isn't 2010 and WP isn't your grandmas phone OS this is a fresh breath of air in a smartphone market full of sameness.
      • interesting

        Wasn't the alluminium body bad and the all plastic Lumias good?

        Until Nokia too, decided to try to build something from better materials, that is.

        It is also amazed how people are so impressed by the "41 megapixel" camera, that still has this extremely miniature sensor and crappy plastic lens.
    • Not the Android drum sticks again..

      Why do Android folks keep on saying the same thing again and again? If Nokia were Android then they would've been this or they would've been that. Stop its not true, its not going to happen so live with it.
      People are clearly accepting and appreciating the simplicity, robustness and elegance of the windows phone eco-system. The kantar panel and ad duplex is clearly suggesting that. The rise is not as fast as what apple saw when it came out with its iphone but its impressive nevertheless. Even in the US the lumia 521 saw tremendous sales on the hsn network and walmart with reports being that the device sold out in a matter of hours. There is no chance this would've happened with Android as people are looking for difference.
      Ahmad Siddiqi
  • Camera Flash

    of those rings shown in the image, presumably on the flash, would they be Fresnel rings?
  • slaughter of the androids!

    mark my words!! Androids will be slaughtered!
  • how is this news?

    i thought all nokias were focused on improving the camera. This is why nokias aren't selling. if i wanted to buy a device for its superior picture-taking abilities, i would buy a camera, not a smartphone.
    • before people start arguing

      "aren't selling" --> meant to say "aren't selling as well as they could/should"
    • sure

      If you want to carry two devices but a lot of people don't want to look like a Japanese tourist on holiday.
    • what if your superior camera is only good as a cell phone?

      what if your superior camera is only good as a cell phone?
  • Nokia hints next Lumia is all about the camera

    The cameras on Nokia phones are excellent. Just look at the Lumia 928 and watch the videos. My own experience tells me my phone camera is just as good as my regular camera.
    • Re: me my phone camera is just as good as my regular camera

      Apparently either your regular camera is complete crap or you need help with your eyes.