UK TV viewers were last night given a first look at the Lumia device Nokia's expected to launch tomorrow.
The handset was revealed in an ad break on Channel 4 on Sunday evening, with the short commercial focusing on the phone's camera hardware.
While the teaser ad gave few details away about the device, the lingering shots of the camera flash and aluminium body would seem to add credence to recent rumours that Nokia is planning to launch a 41-megapixel Lumia using the sensor tech it initially developed for the PureView 808, its last Symbian device.
All will be revealed at a Nokia event tomorrow in London. Late last month, Nokia sent out invites for the launch promising to unveil its next Lumia.
It was initially thought that the launch would herald the arrival of the 'hero device' that Nokia CEO Stephen Elop promised investors would arrive on a US operator in the second quarter of this year. Since then, however, Nokia has unveiled the Lumia 928, which will be sold on US network Verizon from this week.
The 928 launch followed not long behind the debut of a new Asha device, the latest in a long line of handsets running Nokia's venerable Series 40 operating system. The 2G device, known as the 501, comes with a touchscreen and Nokia's new Fastlane skin, which displays the last-used social media tool or apps.
Despite the flurry of launches, it's thought there could be more significant hardware on the way from the Finnish phone maker: according to a report in the Financial Times recently, it's also working on a phablet.