Nokia on Windows tablets: 'We are keeping our options open'

Nokia on Windows tablets: 'We are keeping our options open'

Summary: No Nokia tablet at Mobile World Congress, but the company is keeping its options open in terms of 'all the possibilities' says an exec.

SHARE:

Nokia may not have delivered a tablet at this year's Mobile World Congress but it is keeping its options open, Jo Harlow, executive vice president of smart devices at Nokia, told ZDNet.

While Harlow re-affirmed that Nokia's smartphone strategy is tied to Microsoft for the foreseeable future, she wouldn't be drawn on the detail of Nokia's tablet plans.

"What's the best possible experience you can give to consumers in terms of things you do on your smartphone? [Things] being available to you on your tablet and vice versa, that multi-screen experience would be the best thing we could do, but we are keeping our options open in terms of all the possibilities," Harlow told ZDNet on Monday.

She said: "Smartphones and tablets is a continuum of experiences. We're obviously watching what's happening with Windows 8, with RT, with Pro very closely. We've said before that it is our intention to have a tablet."

Nokia is one of the most notable big name handset manufacturers not to offer its own tablet thus far, but with a slew of phone-cum-tablet hybrids already arriving and more established brands on their second or third-generation of full-sized tablets, once officially announced the company will want to get it to market as soon as possible.

On Monday, Nokia announced a range of four low-end smartphones.

Topics: Nokia, Mobility, MWC, Smartphones, Tablets

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

14 comments
Log in or register to join the discussion
  • Microsoft will leave the tablet market

    ....as soon as there is enough descent tablets out there runing it's OS. Nokia could be the one that makes MS leave the tablet Market and stop selling the Surface.
    gbouchard99@...
    • Microsoft has many OEMs.

      Microsoft has many OEMs hence it itself can ease the competition, leave Surface experiments & let OEMs make smartphones, tablets and other such mobile devices.
      Anant Malik
    • Re: Microsoft will leave the tablet market

      Microsoft was IN the tablet market!?
      ldo17
  • that's not good for MS

    they will eventually 'pull an HP' and release an android tablet. They also need to stop messing around and release android phones, or they are doomed. Look at HTC, releases both windows and android.
    drwong
    • all the profit MS is doing in mobile comes from Android

      so yes, if they want to succeed, they should be considering Android and leave behind the Ill-born Surface experiment.
      theo_durcan
      • Agreed. Heaven forbid, the Surface Pro is actually getting positive reviews

        in version 1.0, so Microsoft should stop now before 2.0 gets people looking at that over products from companies you pledge your allegiance to.

        I sense fear in your posts, lately theo_durcan, I really do.
        William Farrel
        • I'm soo scared...

          the Surface Pro 128 go been so wildly successful, they are out of stock everywhere; there is so much demand, Microsoft cannot even take back orders...

          But don't worry, at least they are getting money from Android! looks like their legal team is the A team...
          theo_durcan
          • Willy look this, kind of scary:

            http://www.zdnet.com/good-technology-apple-is-clear-winner-among-enterprise-users-7000011332/
            theo_durcan
  • Are they being sincere?!

    First, I doubt they will opt for android with current administration.
    Second, by now they should have a clear vision about what they want if they are going to make tablets - are they waiting for what?!
    AleMartin
  • Re: "Smartphones and tablets is a continuum of experiences."

    But that's not how Windows is designed, with this rigid separation between Windows Phone and Windows RT.

    Only Android is designed to offer a seamless "continuum of experiences".
    ldo17
    • @Ido17

      "Only Android is designed to offer a seamless "continuum of experiences"."

      What about, you know, something we call iOS? Isn't it offering a seamless "continuum of experiences"?
      spicycheeks
      • Re: Isn't IOS offering a seamless "continuum of experiences"?

        No. IOS only runs on handsets and tablets, nothing in-between, i.e. phablets, like Android does. Without the in-between, you can't exactly claim a "seamless continuum" now, can you?
        ldo17
    • Big fan much?

      Please give us data on individual users that carry a smartphone, phablet, and tablet. There might be small demand for phablets, but relative to the entire mobile device market it gets tripped over. I don't see a logical reason why any company needs to offer all three in order to be relevant. As the second Steve Jobs era has shown us, if you do a better job marketing a product than your competition you'll win. I'm still yet to see the average user really see phablets as anything more than a big screen smartphone.
      ikissfutebol
  • No mention of Windows Blue?

    If the rumors are correct, isn't this supposed to link the apps if all MS products together so one app runs in them all? If I'm Nokia, I think I wait until the dust clears. Supposedly Surface RT owns that category and it's still too early to say with Surface Pro. HTC is staying with Windows Phone, but being cautious since Nokia owns that market. R&D is crazy expensive.

    I like how non-Windows Phone users think Nokia should switch or add Android. Last I checked, plenty of companies in the world are fine being in niche markets. Should Landrover come out with a $12,000 car and destroy the brand? I'm not implying Android would destroy the brand, but if I'm known for one thing I don't usually go all out with both. Again, look at Samsung and HTCs offerings. You don't hear anyone talking about the ATIV line up for Windows Phone. Heck, you don't even see it advertised. If you want that hardware, get it and use it. Also, Windows Phone isn't doing nearly bad in all the markets it is currently in. Releasing the low-end phones at MWC will let them better compete with the Android phones that dominate the emerging markets. I know plenty of people with the $100 off contract Android phones and want something else. Saying to get a more expensive phone via signing a crazy expensive contract is not everyones solution.
    ikissfutebol