Nokia shuts mobile money service

Nokia shuts mobile money service

Summary: Finnish phonemaker looks to make structured exit from its mobile financial services business, which it rolled out in India late last year and had plans to expand to several other emerging markets.

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Nokia will close down its mobile banking service in India, the only place it was ever launched, in an effort to focus on its core businesses, reports say, despite earlier plans to expand the service into several other emerging markets.

In its report Monday, Reuters quoted a company spokesperson who said: "The mobile financial services business is not core to Nokia so we plan to exit the business."

It noted that while there were opportunities in financial services in the wireless industry, the service has only become a big business only in Kenya and the Philippines. This was partly because of tight regulations and the lack of a business model have restricted its uptake elsewhere.

Nokia Money was aimed at providing access to financial services to people who had a mobile phone but not a bank account.

British news site The Register noted that Nokia's service converted the company's retailers into cash points, and relied on the company's extensive infrastructure to move cash around cheaply and quickly. The service could be accessed from feature phones through SMS, or with a smartphone app.

Nokia's exit comes amid increasing competition from other players such as telecom operators, and credit card companies.

The Finnish company has been on a revamp of its operations under CEO Stephen Elop, who was hired in 2010 to revive its fortunes.

As part of the restructuring, Nokia has closed down many of its mobile services and has also cut thousands of jobs in as it struggles with a dipping market share.

Topics: Security, Apps, CXO, E-Commerce, Mobility, Networking, Software

About

Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

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