Nokia has launched the cheapest of its new line of Android smartphones, the Nokia X, in India priced at 8,559 rupees ($140, €101).
India has become the first country where Nokia's X has gone on sale and, according to India's Economic Times, is priced at the low-end of the mid-market, where handsets cost between Rs 7,000 and Rs 15,000. At Rs 8559, the Nokia X is around Rs 1,500 cheaper than Nokia's previous low-end hero, the Windows Phone based Lumia 520. The X is available online at Nokia's Indian shop in various colours.
"Our primary strategy on smartphones is Lumia and the Nokia X will be a feeder platform into the Lumia. We see the opportunity for Nokia X in the affordable smartphone category where most consumers want the apps from Android," Nokia India’s managing director P Balaji told the Economic Times.
When Nokia announced its Android-based family of smartphones in February, the company said the X would cost around €89, while the larger screen X+ and XL would cost €99 and €109 respectively. According to the Economic Times, the X+ and XL will be priced below Rs 12,000 (€142) in India.
Nokia will also make the devices available across Asia-Pacific, Europe, Latin America, the Middle East and Africa, but has yet to announce release dates or pricing for other regions.
"Nokia X began its global rollout in several countries, including India, in March, and will continue in the coming weeks and months," Nokia said in a statement today.
The four-inch touch display Nokia X and the Nokia X+ are identical except the former has 512MB of RAM and the latter has 768MB of RAM. Both include a three-megapixel camera sensor, dual-core 1Ghz Snapdragon processor and 4GB storage with an expandable memory slot up to 32GB. The five-inch X+ shares the same specs as the X+ but has a larger screen, larger battery capacity and a five-megapixel sensor.
The X family feature Skype, OneDrive, Here Maps, and Nokia's Mix Radio onboard. The devices can't install apps from Google's Play app store but can install apps from third-party stores, such Yandex's or Nokia's own.
Nokia's X family fill a middle ground between its Lumia range and its lower-priced Asha devices, which may help it claw back lost territory in both feature phones and smartphone in emerging markets.
Nokia has 14.7 percent of India's feature phone market (compared with leader Samsung, at 15.3 percent) and less than five percent of India's smartphone market, behind Lava (4.7 percent), Sony (5 percent), Karbonn (10 percent), Micromax (16 percent), and Samsung (38 percent), according to IDC.