Nordaq targets hospitality industry with water purification system

Nordaq targets hospitality industry with water purification system

Summary: The technology helps cut back on the use of plastic bottles and could also help them save on fuel and transportation costs.

TOPICS: Emerging Tech

After establishing a foothold in Europe, Sweden's Nordaq is stepping up sales of its patented water purification and filtration technology in the U.S. hospitality market.

The FRESH system offers a way for restaurants, hotels and other hospitality companies to cut back on the use of plastic water bottles, and also on the transportation costs (and fossil fuels consumption) associated with delivering those shipments to locations around the world. 

How much of an impact does the technology have? One restaurant organization, The Thomas Keller Group, has reduced its carbon footprint by an average of 288,000 bottles annually by installing the FRESH system. The company owns high-profile restaurants including The Fresh Laundry in Yountville, Calif.

Other restaurants that have adopted the system (pictured below) are Daniel and Le Bernardin in New York, Quince in San Francisco and the Cedarbrook Lodge in Seattle. 

Nordaq founders Robert and Paulina Hahmann with one of the eight configurations of the FRESH system.


"While there are many other water filter systems, Nordaq FRESH, through their innovative process, allows us to be environmentally responsible while still providing exceptional water," says chef Thomas Keller, in a statement.

Nordaq FRESH circulates water through a cooler that is carbonated to withdraw chemical, additives and other impurities while leaving the essential salts and minerals that give water its flavor. The water is decanted into reusable glass bottles. More than 500 hotels, restaurants, wineries, spas and resort locations are using the system. 

For more about FRESH, check out this video:  


Topic: Emerging Tech

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  • I don't know about these filtration claims


    First, a minor correction:

    You say "...circulates water through a cooler that is carbonated to withdraw chemical, additives and other impurities while leaving the essential salts and minerals that give water its flavor."

    Carbonation does not remove impurities, filtration does. Carbonation only adds bubbles to the water.

    Next, I had to see if Nordaq really claims to remove impurities while leaving desirable minerals untouched. I found this quote on the Nordaq Web site:

    "...the system filters out almost 100% of all nickel, chromium, cadmium, lead, and manganese while leaving in healthy minerals."

    I cannot accept this claim by Nordaq as true, because all filters that remove these unwanted polyvalent minerals will also remove the beneficial polyvalent calcium and magnesium minerals. However, no matter how they do it, their filtered water product might very well win in blind taste tests. (Maybe it tastes so good because they also filter out chlorine and related disenfection byproducts, which is very doable.)

  • It's Glorified Tap Water

    This system isn't remotely close to a water purification system, and doesn't even do as much as a water filter. It does not clean, or filter the water. It's just tap water that is carbonated and in a nice looking wine bottle to put a nice price tag on it. A water purification system removes up to 100% of everything in the water, such as reverse osmosis. A water filter will at least remove chlorine. This does nothing. And what does almost really mean anyway? A lot of water filter companies use the term "reduce" when it really is a miniscule amount. Even though it may remove a little, it is insignificant.
  • Nordaq FRESH Systems

    Thank you for your comments. To clarify, Nordaq FRESH is patented filtration system that can serve flat and carbonated water. Our filters are designed and constructed to capture even the smallest particles that ordinary filters miss. FRESH filters also use much narrower channels than ordinary filters, which dramatically slows the water flow to improve filtering effectiveness and removing impurities found in tap water.

    By forcing water through the filter, our exclusive “solid block” activated carbon treatment filters are far more effectively than “standard carbon block” systems, or “soft” activated carbon treatments that passively strain water. A three-stage filtering process (whose two pre-filters protect and extend the life of the primary filter) further enhances the quality and taste of FRESH water.

    Please let us know if you have any other questions. Thank you.
    Nordaq FRESH