Nostalgia Tech 5: Ultra sexist computer ads

Talkback

• I don't get it

  What is wrong with any of that? (JUST KIDDING - but the Republican Party is probably thinking this).

  

  D.J. 43

  10 February, 2013 15:05

  Reply 1 Vote

  • Har har har.

    Would you like some more kool-aid?

    

    People

    11 February, 2013 20:04

    Reply Vote

• I don't see what is sexist

  About attractive women who are portrayed as businesswomen.

  

  Susan Antony

  10 February, 2013 15:46

  Reply 1 Vote

  • Are the Sega ones for real?

    I don't remember seeing them here Britain.

    

    bradavon

    10 February, 2013 17:07

    Reply Vote

    • They are quite famous

      Although I haven't seen them myself, and therefore can't really vouch for their reality, they are quite famous. I've seen many people talking about them and showing them to others.

      

      Patrick Aupperle

      12 February, 2013 00:52

      Reply Vote

• not sure

  I am not sure that Bill Gates doing his best to look dreamy can be considered sexist. Sad, yes, Desperate, yes, unlikely, Yes, but Sexist?

  

  krossbow

  10 February, 2013 17:59

  Reply 1 Vote

  • Bill Gates ... and other ads

    is obviously not "sexist" (I assume you mean male chauvinist), but as a parody of ads that show "sexily posed women", that ad is hilarious. Since he has always been well dressed and well groomed, I assume that some WOMEN may find him sexy ... and with a sense of humor.
    
    Whatever it was, it won over Melinda, and the pictures of her I have seen are quite attractive; she could have had a "male bimbo" but she chose Bill.
    
    The ads that show attractive women who have no connection to the product are appealing to the majority of their intended audience, male IT executives and computer "nerds"; it does humanize the product to show a person, and it may as well be a person who would get the attention of the audience; I have seen ads for other products featuring the Kevin Sorbo type of male model (one instant latte-type drink even contrasts "ordinary" coffee in a paper cup to their Scandinavian gentleman (Swedish accent and blond hair) serving his customer in a fine porcelain cup, with the customer escaping her hectic office to relax and enjoy the coffee ... and virtually at least, the server).
    
    The questionable ads here to me are the ones that use porn-type double entendre; the server that "won't go down either" and the two game joystick ads are embarrassing, and one of those refers to a non-fact-based stereotype. I hope those have become obsolete by now. I suspect that the gamer population is not as full of "frustrated boys" as these ads portray them, and that would kill their marketing appeal.

    

    jallan32

    11 February, 2013 15:18

    Reply Vote

• Huh?

  I see absolutely nothing sexist about the Bill Gates ad. But I will concede that Bell and Howell overreached with its 'projection'.

  

  ReadandShare

  10 February, 2013 18:19

  Reply Vote

  • Projector?

    Was there a projector in that ad?

    

    boomchuck1

    12 February, 2013 17:35

    Reply 1 Vote

    • Rain..

      I thought she came with the projector to keep the dust off...

      

      True Patriot

      12 February, 2013 22:48

      Reply Vote

• Huh2?

  That projector ad made me afraid I would put my eye out?

  

  CitizenX

  10 February, 2013 20:15

  Reply Vote

• Sega What?

  One common theme is suggestive language & images to sell gadgets. I agree with some that almost put my out out with the projector ad. The Sega ad cracks me up. One word hilarious.

  

  mobilecasedirect

  10 February, 2013 21:00

  Reply Vote

• QSOL.com

  QSOL.com wins it for me.
  
  "Don't worry, our servers wont go down on your either."
  
  Too funny

  

  jhnnybgood

  10 February, 2013 21:20

  Reply 2 Votes

• Surely...

  Surely we're not saying that the spreadsheet ad is sexist are we? If so why? Is it the lighting? Would you think twice about it if it were a dude sitting there?

  

  dsf3g

  10 February, 2013 22:06

  Reply 2 Votes

  • Actually ...

    the spreadsheet ad parodies and debunks sexist stereotypes ... the female customer is, obviously, attractive, but in a chaste "office friendly" way, and SHE is the executive who needs a wider screen to see all the columns in HER spreadsheet. In other words, give her what she wants, she could be YOUR BOSS. ;)

    

    jallan32

    11 February, 2013 15:22

    Reply Vote

• These seem like comedy

  Reminds me stuff Ron Burgundy would say in a lot of them.

  

  D.J. 43

  10 February, 2013 23:18

  Reply 1 Vote

• I wouldn't call the Bill Gates' ad sexist, sexy, or anything else.

  Though he does look like he just got stoned before the photo shoot.

  

  William Farrel

  11 February, 2013 03:10

  Reply 2 Votes

• Sexism?

  Yeah, I think whoever wrote the headline is looking too hard for sexism. While some of the ads definitely reinforced gender stereotypes that are thankfully considered obsolete today, not all depictions of sexuality are sexist. The one that mentioned killing was just plane obnoxious. On the other hand, the Bill Gates ad is great parody. Now if you're suggesting that female models should not be hired for advertising photo shoots, THAT'S sexism!

  

  palmpilot

  11 February, 2013 18:32

  Reply 1 Vote

  • Looking too hard for it?

    Problem is with our 'lovely' PC society (at least in USA), far too many people are looking for just about anything to be sexist. I've actually had women blow-up at me for opening and holding the door for them. Go figure.

    

    jonrosen

    12 February, 2013 16:11

    Reply 1 Vote

• Equinox 100

  Apparently I'm missing something because I don't see what is "ultra sexist" about the Equinox 100 ad. Substitute a man holding a glass of wine in that same ad and do you see a problem?

  

  lonniemcclure

  12 February, 2013 23:50

  Reply 1 Vote