I logged into Klout, the service that attempts to provide social media analytics that measure a user's influence across their social network, for the first time in ages recently.
Because I use Firefox exclusively for Facebook to quarantine its tracking, Klout doesn't get the full glory of my tracked social media diaspora across the wider internet, as I don't commingle my various online presences so they can create a complete picture of my activities. I logged into Klout with my Twitter account using Google's Chrome browser, and was a little surprised to see the following:
I still persevere with using Twitter a few times a week, despite my perception that there has been a big drop in quality of conversation and interaction amongst most of the people I follow (it seems to be all broadcast, no listening these days).
Every time I engage in a brief conversation, spam tweets start flying — Tarun_Khemani isn't someone I know or "follow", but his spam tweet turned out to be an influential digital moment for me in the last 90 days, according to Klout.
The promise of social media algorithms predicting our needs and propensities still has a long way to go, and I have to wonder how complete the aggregation of user information can be as digital social splinters into ever smaller sub groups.
There's a huge demand for brand interactions with prospects and customers, but the larger question is whether anyone can get their hands around the challenge of supplying that as we leave the centralized digital social era.