Nuance has inked a deal with European mobile advertising network Widespace to extend its global reach.
Additionally, the partnership is supposed to lead to producing what the two companies tout as "the world's first two-way talking ads."
To recall, Nuance first introduced its Voice Ads product back in April as a mobile advertising format enabling a two-way conversation between consumers and preferred brands.
Thus, Widespace will be integrating the Voice Ads voice recognition technology onto its iOS and Android mobile advertising platforms.
Widespace co-founder and CEO Patrik Fagerlund explained in prepared remarks that the goal is to "continuously create better user experiences, which in turn improve advertisers’ results.”
The first Voice Ads campaign is going live in Sweden across two mobile apps, starting with a TV guide service and national daily newspaper Expressen.
The Europe push bumps up Nuance’s Voice Ads support to more than 40 languages across North and South America, Europe, the Middle East, Asia and Australia.