While many tech companies tried to make April Fools of us yesterday, chip giant Nvidia took the opportunity to unveil five new 700M-series notebook GPUs designed to "squeeze every drop of performance out of notebooks, automatically."
These five GPUs include three in the performance category (the GeForce GT 750M, GeForce GT 745M, and GeForce GT 740M), and two that fall into the mainstream category (the GeForce GT 735M and GeForce GT 720M). All of the processors are built around Nvidia's Kepler architecture, giving them a significant boost compared to the 600M-series Fermi silicon.
Processor speeds, as well as other specifications such as the amount of RAM, will vary by OEM, so are not included.
At their heart, these GPUs feature three technologies to help notebook users to slash battery usage, improve performance, and enhance the visual experience. These technologies are:
- Nvidia GPU Boost 2.0, which automatically regulates the GPU clock speed in order to squeeze out the maximum performance from the silicon.
- Nvidia Optimus technology, which improves battery life by switching the GPU off when it is not needed.
- GeForce Experience™ software, which controls in-game settings for the best performance and visual quality, while at the same time keeping the user's GeForce drivers up to date.
Don't, however, be fooled into thinking that the GPU Boost and Optimus technologies give you something for nothing — they don't. You're still forced into a situation where if you want performance while away from your power cord it's going to dramatically hit your battery life. What these technologies do is help prevent you from wasting your battery on the GPU when it is not needed.
"There is an elegant simplicity to NVIDIA's GeForce 700M notebook technologies," said Rene Haas, vice president and general manager of the notebook business unit at NVIDIA. "You use your notebook how you want, and GeForce makes your experience awesome."
While these new GPUs are aimed primarily at notebook users who want more power for gaming, the additional graphics power will be useful to those who carry out photo or video editing on their portable systems, as well as those looking to squeeze a little more battery life from their systems.