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Who said innovation in mobile hardware is dead? For many smartphone makers, updating their flagship device is chiefly a matter of adding more health-related sensors. Yota, a new entrant to the mobile market, is hoping to carve out a niche with a very different take on hardware.
Yota's first device, the eponymous Yotaphone, was launched at the Mobile World Congress trade show last year and is now available in major European markets and Russia, Yota's home market.
On the surface, it might not look too special — there's a 4.3-inch screen, a front facing one-megapixel camera, and a sleek black casing that reminds you of a million and one other handsets out there right now.
But flip the Yotaphone over, and things start to get interesting.
Images: Jo Best/ZDNet
As well as the screen on the front, the Yotaphone has a second e-ink display on the back.
Like the front screen, it's 4.3inches; unlike the front screen, it's not multitouch — it's controlled by a touch strip at the bottom of the device — and it's purely black and white.
While the second screen shows updates, such as message notifications, it can also be used to 'pin' items to the back of the device, like this wallpaper, one of a number of animal themed wallpapers supplied with the device. If pugs aren't your thing, you can pin another image of your choice instead, using the camera, or just a screengrab.