Optus and Voda should fear Telstra's LTE

Optus and Voda should fear Telstra's LTE

Summary: Telstra chief executive David Thodey said something at the company's half-yearly financial results session last week that I just can't get out of my mind when I think about the company's plans to launch Australia's first 4G mobile network.

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commentary Telstra chief executive David Thodey said something at the company's half-yearly financial results session last week that I just can't get out of my mind when I think about the company's plans to launch Australia's first 4G mobile network.

At the end of the briefing, Thodey took one last question on how many iPhones and iPads Telstra had connected over the past six months. "New iPhones was 400,000," Thodey said. And then, almost sub-vocalised, the chief executive said the word "iPhone" again, before noting that Android-based smartphones are selling strongly as well, with some 290,000 of the devices shipping in the first half.

Now what's remarkable about this little segment is both what Thodey says, as well as how he says it.

For starters, the amount of iPhones that Telstra connected to its network in the second half of 2010 was simply extraordinary.

Numbers from local analyst house IDC show that the total number of smartphones sold in the third calendar quarter of 2010 was 1.78 million. In that quarter, Apple had taken 30.5 per cent of the market for smartphones shipped in Australia — meaning about 543,000 iPhones were sold in Australia in the three months to the end of September.

If you multiply the numbers by two, you'll get a very rough estimate of the size of the entire iPhone sales figures in Australia for the second half of 2010: about 1.08 million (and this is an extremely rough estimate). What it means, doing some simple maths, is that what Thodey truly said in the Telstra results session was that 37 per cent of the iPhones now sold in Australia are connected to Telstra's network.

Now, normally this wouldn't be a huge deal, after all, you'd expect Telstra to have a large market share in any given area, as it's by far the biggest telco in Australia. However, the reality is that this market share is incredible when you consider that Telstra royally buggered up its launch of the iPhone 3G back in 2008 with exorbitant prices. At the time, Optus executive Maha Krishnapillai famously said that the SingTel subsidiary had captured "the lion's share of iPhones in Australia", due to its launch offer, which knocked rival plans by both Telstra and Vodafone for six.

So Telstra seems to have gone from having only a very tiny share of the market for Australia's most popular smartphone, to 37 per cent.

The reasons for this are not hard to understand.

iPhone users are the most data-hungry mobile customers on earth, and Optus and VHA have shown time and time again over the past several years that they are simply not prepared to make the investments necessary in their mobile networks to truly support this new category of customer.

Optus' network was stretched to breaking point after the launch of the iPhone 3G in mid-2008, and although it has recovered a great deal since, complaints still abound about blackspots and slow connection speeds. And we hardly need to go into the problems experienced by Vodafone over the past few months. A class action lawsuit with thousands of dissatisfied customers is not exactly a recommendation to sign up with the beleaguered telco.

What Thodey made clear in Telstra's financial results session last week is that the telco has been making hay continuously over the past 18 months or so.

Sure, Optus and VHA are still both adding customers, and converting legacy phone customers to smartphones. But they are doing so at nowhere near the speed that Telstra is doing so. Optus, for instance, added just 150,000 new mobile customers on plans for its own quarter to 31 December.

Extrapolating, I'd say there is a good chance Telstra added more iPhone customers during the second half of 2010 than Optus did with post-paid mobile customers in total.

And the Telstra chief executive is clearly aware of this fact.

I almost expected Thodey to pull out a Cheshire cat with a diamond-encrusted collar from behind his podium and start gently stroking it with one hand while continually murmuring "iPhone" over and over, such was his sense of self-satisfaction at the number of Apple devices Telstra had sold.

All of this bodes extremely ill for both Optus and VHA.

Telstra's success in the smartphone arena is fuelled, of course, by the speed, coverage and reliability of its Next G mobile network, which is commonly hailed as being one of the best of its type anywhere in the world. And that network is about to get dramatically better, with Telstra's announcement late on Monday night that it is planning to upgrade it with the long-awaited Long Term Evolution technology.

But it's not going to get better in the way that many think it will.

Telstra's deployment of LTE is not just another example of the incremental upgrades it has been ploughing into Next G since the network was first built back in 2006 — pushing peak theoretical speeds from 7.2Mbps to 14.4Mbps, 21Mbps and even up to 42Mbps, with 84Mbps on the horizon.

The fledgling LTE deployment constitutes the first move in what will become a step change for Telstra's infrastructure, vaulting it above the current level of 3G mobile broadband into the stratospheric speeds and capacity of what is coming to be called "4G", for fourth generation. This can be seen in the speeds Telstra has already achieved in trials of the technology — 100Mbps right to the edges of a 75km area radius, for example.

Of course, these are all just speeds on paper. But the ultimate significance of Telstra's upgrade cannot be overstated. The reason for this is that Optus and VHA have not kept pace with even the current level of Telstra's Next G network.

An IDC study last year, for example, found Telstra's network was on average 60 per cent faster than Optus' — with VHA lagging behind in third. The truth is that Telstra has never spent that much on Next G — just $1 billion initially, likely followed by a few billion more over the succeeding years since 2006. That's nothing in the context of a company which generated free cash flow of $2.02 billion in the last six months of 2010 alone.

It would seem that Optus and Vodafone are ill-positioned to take the next major leap alongside the Big T.

Both Optus and VHA are currently trialling LTE. But when asked about their plans this week, neither would confirm any concrete plans to deploy the technology. What all of this means is that Australia's mobile sector is about to experience a dramatic segregation into two halves: with Telstra's blisteringly fast and capable network on the one side, and those of Optus and VHA on the other.

Telstra is not aiming with its LTE ploy to gain a speed, coverage and capacity advantage on Optus and VHA. It already has that. What the telco is aiming to do with its 4G strategy is advance so far ahead of what the pair have to offer that there is no point comparing the different networks any more — Telstra's advantage will be exponential.

Topics: Mobility, Networking, Telcos, Optus, Telstra

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6 comments
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  • Smart move, unlike:

    http://www.zdnet.com.au/120m-too-much-for-65m-spectrum-libs-339309301.htm

    If that is NBN modus operandi, God help us.
    Vasso Massonic
  • Renai, thank you for your factual and enlightening disclosure concerning the state of Wireless operation in Australia.

    It is to be hoped, that with the separation of Telstra, and the elimination of the "monopoly" tag, Telstra opponents will cease the disingenuous propaganda campaign that has been directed against Telstra (in the hope of self advantage and harm to Telstra) for many years. Hopefully also, the Australian people will see the removal of many of the draconian regulation laws that have been visited on an Australian company, Telstra, by the instigation of deceitful propaganda cunningly created by Telstra opponents. Renai as you rightly state Telstra opponents find themselves in a serious and invidious situation and without large investment in system upgrades will continue to fall further behind Telstra.

    Considering past history Telstra opponents will seek ways to disparage Telstra and, by cunning maneuvers, will hope to gain some advantage by deceit and appeal to Government. I would think their first attack will be to call on the ACCC to disallow Telstra from using any finances gained from the sale of plant and equipment to the NBNCo. thereby restricting the Telstra LTE plans. With the new level playing field a fact, one would think the best actions by Telstra opponents would be to invest, play the game the Australian way, and serve the Australian public by provision of good systems and services.
    sydneyla
  • LOL... whenever Renai, David or whoever present an article which criticises Telstra you are here question their journalistic integrity.

    Also, it isn't a monopoly "tag" it is fact, how long will you deny reality and how long will you hypocritically refer to anyone else as promoting disingenuous propaganda when you and your mate there, 24/7 promote Telstra propaganda and NWAT BS, simply because of your own wallet, being a TLS shareholders... disgusting...

    Anyway again I ask why you ignore here -

    http://www.zdnet.com.au/telstra-axes-100-victorian-call-centre-jobs-339309271.htm

    Jobs going to the Philippines to help your shares, great eh?

    Go on Lala and vasmas address this issues And don't forget the other URLs telling of more occurrences like this...!

    Tell these people about Saint Telstra and say God Bless Telstra to them...
    RS-ef540
  • Let's ignore for the moment the NWAT overhang and cheersquading for anyone.

    For any telco out there the story on iPhone pricing and stategies is a classic. You have a choice, price low and get share, or price higher and ensure quality. Optus went for the former, Maha had his moment of glory, the traffic killed the network and they haven't recovered since.

    Telstra acquired customers, understood their usage and was able to refine plans to match capacity.

    It is the comparison between good marketing and hype - a summary of the last twenty years of Telstra vs Optus.
    Verity Pravda
  • The phantom strikes again.

    What price popularity. Whenever I post, I get an instant reaction from my sleeping Fan Tom
    Vasso Massonic
  • Now that you have dodged weaved and placed a foolish comment (what's new there?) tell us your thoughts on Saint Telstra[sic] sacking Aussie workers and outsourcing in the Philippines?

    Well go on... you and lala always have lots to say about God Bless Telstra and tell us you have invested for Australia not out of greed (LOL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

    So... spit it out.. or better still, defend them!
    RS-ef540