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(Credit: Luke Hopewell/ZDNet Australia)
Michael Smith, managing director of Optus Consumer was also there and told us that the decision to partner with Qantas came after considering a project for an internal, Optus-only rewards system.
"We've been investigating what loyalty means [for our customers]. We investigated doing it ourselves and [with] our own points program, and what customers universally said was 'I like points as a reward because I can use them in many ways, but if you're going to do points, don't do Mike Smith's points scheme, do a points scheme that actually means something to me'. That was miles and ahead Qantas Frequent Flyer," he said this morning.