Optus, Qantas partnership launch: photos

Optus, Qantas partnership launch: photos

Summary: Qantas and Optus today announced the details behind their new Frequent Flyer partnership, while unveiling their new, Optus-branded Qantas 737 aircraft.

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  • (Credit: Luke Hopewell/ZDNet Australia)

    Michael Smith, managing director of Optus Consumer was also there and told us that the decision to partner with Qantas came after considering a project for an internal, Optus-only rewards system.

    "We've been investigating what loyalty means [for our customers]. We investigated doing it ourselves and [with] our own points program, and what customers universally said was 'I like points as a reward because I can use them in many ways, but if you're going to do points, don't do Mike Smith's points scheme, do a points scheme that actually means something to me'. That was miles and ahead Qantas Frequent Flyer," he said this morning.

  • (Credit: Luke Hopewell/ZDNet Australia)

    Qantas and Optus also brought in singer, actress and judge of Channel 7's X-Factor talent show Natalie Bassingthwaighte.

  • (Credit: Luke Hopewell/ZDNet Australia)

    Bassingthwaighte, a Qantas Platinum Frequent Flyer herself, brought on-stage two of Qantas' and Optus' most loyal customers. Ron (left) signed up with Optus as a carrier on day one, back in 1992. Terry (centre) is Qantas' most engaged Frequent Flyer, earning points as a customer in all seven of Qantas' earning categories for the Frequent Flyer program.

    Qantas' Hickey and Bassingthwaighte awarded the two men 300,000 Qantas Frequent Flyer points each to reward their loyalty.

Topics: Telcos, Travel Tech, Optus, Tech Industry

Luke Hopewell

About Luke Hopewell

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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