Oracle acquires marketing platform Compendium

Oracle acquires marketing platform Compendium

Summary: Oracle has announced the acquisition of Compendium, a cloud-based content marketing provider.

SHARE:
TOPICS: Oracle, Cloud
1
oracle-corporation

Oracle has purchased Compendium, a cloud-based content marketing provider, to extend Oracle's Eloqua Marketing Cloud.

Announced on Thursday, the tech giant says that the purchase of Compendium will complement the Eloqua Marketing Cloud and Oracle's customer service platforms. Compendium focuses on assisting enterprises to plan, produce and deliver content to customers across multiple channels, and employs a data-driven approach to make content relevant to businesses and consumers.

Oracle believes the acquisition will improve "top-of-funnel" customer engagement -- using a web presence to provide instruction and educational resources to secure the contact details and commence a relationship with web site visitors.

"As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle," said Thomas Kurian, Executive Vice President of Oracle Development. "By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience and drive top line revenue."

The transaction has closed, but financial details were not released.

Topics: Oracle, Cloud

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

1 comment
Log in or register to join the discussion
  • Secrets of Oracle acquisitions revealed in insider book

    To understand all that goes on behind the scenes of an Oracle acquisition, I cannot recommend enough an excellent book, "High-tech planet" written by a former Oracle executive. It is a funny, terrific and insightful account ofwhat hides behind headlines-grabbing M&As by tech firms, especially Oracle. It is a no-holds-barred description of the business culture that allows fraud, insider trading, outlandish revenue projections and product roadmaps, manipulation, deceit, and various legal and accounting schemes as part of a corporate acquisition.

    I got an education reading and now am no longer fooled by what I read in the press as I have learned to ask the right questions

    The first few chapters can be sampled for free here: http://amzn.to/czf0qw
    antoinehepburn