Oracle pools acquisitions for cloud-based social management suite

Oracle pools acquisitions for cloud-based social management suite

Summary: Even Oracle wants face time at SXSW, so the hardware and software giant is becoming more social.


Oracle might not be the first company you think of presenting at a show like South by Southwest, but it was one of the first to get a product announcement out the door in Austin today.

See also: Oracle rolls out its Database Appliance X3-2

As the social enterprise wars continue to play out at the top among big wigs such as Microsoft, SAP and, Oracle has unveiled what it had planned with the acquisitions of Vitrue, Collective Intellect, and Involver last year.

Essentially, the Redwood Shores, Calif.-based corporation is pooling all of these together (along with Oracle's own cloud infrastructure that debuted last year) to create one big collaboration platform, dubbed Oracle Social Relationship Management (SRM).

While the name is a bit dry (especially for the typical startup-friendly crowds at SXSW), the basic premise is simple enough.

The SRM is touted as a complete social business solution that offers tools for social marketing, engagement and monitoring while publishing content across multiple channels in real-time.

Naturally, there's a big data component for churning out analytics, which ties in with Oracle's software arm. Delivered via the Oracle Cloud, the SRM also comes with "out-of-the-box integration" for Oracle Applications, notably Fusion CRM for digital marketers and sales teams.

While all of the advertised benefits (collaboration, real-time data, etc.) are all basically standard expectations for new social business platforms these days, Oracle's best bet is framing it as another piece in the puzzle for existing enterprise customers. Oracle has the hardware, software, and the cloud components, so that would eliminate any multi-vendor support woes.

What might be missing is more support for third-party apps, much like we're seeing on the cloud storage front from the likes of Google Drive and Box.

Nevertheless, Oracle boasts that it the resources in place for multi-national businesses to launch and scale social business solutions within a single company, citing localization for at least 29 languages as just one example to get this done.

Topics: Social Enterprise, Cloud, Collaboration, Enterprise Software, Oracle

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  • Oracle SRM beaten to the punch by Buzzient for Social integration in CRM


    One point on Oracle SRM; we at Buzzient predicted this years ago and have already built social integration to existing Oracle apps such as CRM On Demand and Siebel:

    In particular, we helped Oracle win against Salesforce/Radian6 as well as Rightnow/Cloudmonitor at YTL Communications in Malaysia back in 2010!
  • SocialCRM++

    Couple of years back, we @ CRMIT built an extension to Oracle CRM On Demand, to enable Social Collaboration ( Somewhat similar to OSN which is available now as part of Fusion Suite
    Naga Chokkanathan
  • New and Improved Cloud

    Oracle and cloud-based systems have so much to offer to the organizations around the globe. Collaboration is more flexible, simple and easy to perform with such effective systems at hand. My personal experience with GroupDocs, a document management solution implemented in our company has been pretty great as it offer wide range of tools and capabilities to its users. It provides great security and reliability of services to the users especially for the digital signature service. You can read the details from here:
    Scott Fratto