Oracle snaps up social smarts with Vitrue acquisition

Oracle snaps up social smarts with Vitrue acquisition

Summary: Hot on the heels of SAP's Ariba buy, Oracle is seeking to bolster its own cloud offerings with the purchase of social marketing company Vitrue

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Late May is looking like acquisition season in the enterprise world. Following SAP's purchase of cloud business commerce network Ariba on Tuesday, Oracle is going on a more social path with the acquisition of Vitrue on Wednesday.

With offices scattered across the United States as well as a European hub in London, Vitrue offers its own cloud-based social marketing and engagement platform.

The acquisition looks like Oracle is trying to step up its game against one of its biggest competitors: social enterprise-loving Salesforce.com.

For more on this ZDNet UK-selected story, see Oracle getting some social cues with Vitrue acquisition on ZDNet.com.


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Topic: Tech Industry

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