SAN FRANCISCO--Oracle has launched five new programs it said will help its partners better deliver cloud offerings based on its suite of hardware and software products.
Speaking at the annual OpenWorld conference here Sunday, Judson Althoff, Oracle's senior vice president for worldwide alliances, channels and embedded sales, said one new offering, Cloud Builder Specialization, allows its partners to brand themselves as specialized providers of Oracle-based cloud.
Three of the new programs focus on public cloud deployments including a "widespread referral program" through which partners can register customer referrals, and Cloud Specializations featuring RapidStart, which is targeted at systems integrators (SIs). The latter provides SIs access to Oracle's intellectual property for product development and the ability to more quickly put together and roll out cloud deployments.
Althoff said Oracle has 14 public cloud offerings which qualified partners can resell and deliver full lifecycle management.
In addition, there is now a PaaS (platform-as-a-service) program targeted at ISVs (independent software developers) keen to offer their cloud products and services on the Oracle platform, he said.
According to the IT vendor, partners that specialized in verticals and industry segments do better than those that do not.
Partners with three or more specializations, for instance, have 54 percent more opportunities and are 55 percent more able to close deals than other partners, Althoff revealed.
Oracle has 4,600 specialized partners and 21,000 individual specialists, over 5,300 of whom are based in the Asia-Pacific region, he said. Its "diamond partners", which generate at least US$40 million of sales on Oracle products and support over 15 repeatable business, include HDS, Fujitsu, TCS, Wipro and Infosys, he added.
According to Mark Lewis, Oracle's Asia-Pacific senior vice president of alliances and channels, 80 percent of Oracle's sales In the region are driven by partners.
Asked if Oracle was involved in the Singapore government's G-cloud, Lewis told ZDNet nothing had been confirmed but the company was "in discussions" on some components.
The G-cloud is a multi-tenanted private cloud to deliver shared computing resources and applications to all government agencies in the country. Local telco SingTel in May won the five-year tender to deploy the cloud infrastructure which is expected to be ready by end-2012.
Oracle currently operates one data center, located in Australia, in the Asia-Pacific region and will open a second in Singapore within the year. Plans to build new data centers in other markets in the region will depend on customer demand, according to a company spokesperson.
This year marks the first time the vendor is running a conference with daily track sessions dedicated to its partners within OpenWorld.
Eileen Yu of ZDNet Asia reported from OpenWorld 2012 conference in San Francisco, United States, on the invitation of Oracle.