The Pakistan Telecommunications Authority (PTA) has ordered mobile phone service providers to immediately discontinue service packages offering cheap calls made late at night.
According to the government agency, the directive was issued because the opeartors were promoting "vulgarity" and such service packages were against "social norms" and the country's "values", The Times Of India reported Wednesday. Several mobile phone companies in Pakistan offer "late-night packages" which allow users to make calls at a lower rate, compared to calls made during the day.
PTA Chairman Farooq Awan said they had received a number of complaints from the Supreme Court of Pakistan, the Parliament's Standing Committee, and subscribers regarding the "promotion of vulgarity" through advertisements and asked mobile operators to immediately discontinue packages and present compliance reports.
The telco authority took action after a meeting with regulatory heads of mobile phone companies who "unanimously admitted" their advertising was "not in line" with the moral values of society, the statement said. One telecom company acknowledged during the meeting it issued a warning letter to value-added service providers which sent out SMS messages to users to publicise the late-night call packages.
Liberalization and tough competition in Pakistan's mobile market have pushed operators to introduce promotional packages, but as long as practices "against social norms" are not encouraged, operators are free to continue providing better services to users at affordable rates, the PTA said.
The regulator also cracked down on packages under Pakistan's Reorganization Act, which gives it the power to regulate competition in the telecommunications sector, protect consumer rights, and ensure the interests of users are protected.