SAN FRANCISCO---With a intuitive, cloud-based arsenal of note-taking and productivity apps, Evernote is already better positioned than most rising software companies to replace paper altogether.
Then why is the app maker so insistent on keeping paper alive?
Rather than abandoning the age-old medium becoming more archaic by the minute, the app maker seems keen on revolutionizing paper instead -- a headscratcher of a strategy, but sometimes those oddball ideas are the ones that really pay off in the end anyway.
A little over 13 months ago, Evernote teamed up with a paper company that still retains a reputation for sophistication (at least among hipsters): Moleskine.
That was definitely a smart move on Evernote's part, given that it's hard to hate on a notebook brand once beloved by the likes of Ernest Hemingway and Vincent Van Gogh.
Given that one of the big trends in tech over the last two years has been to make everything "smarter" (thus the whole wearables trend, in a nutshell), Evernote basically applied that same logic to paper. The result was the Evernote Smart Notebook by Moleskine, in which users could use the Evernote mobile apps to snap photos of their notes on the specially ruled and squared sheets for archiving, picking up handwriting recognition and more.
This year, Evernote is looking to upgrade another iconic paper form factor that arguably has a wider audience and more casual purpose in life: the Post-It Note.
In partnership with its maker, 3M, Evernote will be rolling out a special Post-it Note Camera feature for its iOS 7 app only. (No word on when -- or if -- this will come to Android.)
Essentially, instead of using Post-It Notes in everyday life and then using digital sticky notes on a smartphone, the Evernote/Post-It Note mashup consolidates the required tools to any Post-It (regardless of size and color) and the mobile app.
All the user has to do is snap a photo of the Post-It with the Evernote app, which should recognize, analyze and then archive the note by color, subject, and even due date assigned. The content can be text, a to-do list, a reminder, or even sketches.
To facilitate things even further, Evernote promises that the Post-Its will be searchable on its cloud-based platform. The obvious benefit here for Evernote is that it has the possibility to wrangle in more users with hopes of transforming them into Premium subscribers.
Evernote and Post-It are even rolling out a collection of specially-branded Post-It products that will include a free 30-day Evernote Premium subscription.
For Post-It, they can both push more paper and try to stay relevant at the same time.
Images via Evernote