PayPal has launched a competitive trade-in-program designed to get more small retailers to use iPad point-of-sale (POS) solutions that happen to use its payment processing services.
Under the Cash for Registers initiative, companies will receive free PayPal payment processing services for the remainder of the year when they turn in their old cash registers and start using an iPad-based payment solutions, such as PayPal Here. The offer doesn't just apply to the transaction fees for PayPal services, it covers them for credit-card, debit-card and check processing, according to the company's information about the program.
PayPal Here encompasses an iPad, card reader, iPad stand, cash drawer and printer. There are a number of pre-integrated solutions that PayPal has organized to help with the transformation.
Some of the companies that PayPal is working with include Erply, a POS and inventory management software developer; Leapset, which integrates POS information with a company's customer relationship management systems; Leaf, which develops customer loyalty and business intelligence solutions; NCR | Silver, which provides POS hardware; ShopKeep POS, which sells an iPad POS system; and Vend, a POS and inventory management software application developer.
The program officially kicks off in June, according to a blog post written by David Marcus, president of PayPal.
"In addition to this great offer, we will make participating businesses known to our 55+ million U.S. (128 million worldwide) and growing customer base, and drive meaningful incremental business to them, stimulating the vibrant small-business community in America," Marcus writes.
The rise of the tablet computer has signaled a turning point for small-business POS solutions, a trend that began accelerating in 2012 and is continuing to gain momentum.
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