PayPal piloting more checkout options with fewer steps
The eBay subsidiary is showcasing a trio of new developments at the National Retail Federation's annual "Big Show" in New York this week.
Chief among them is a substantial improvement to PayPal's online checkout experience. The interface has been altered to ensure that the customer does not need to be redirected to PayPal to finish the transaction or switch payment methods.
Don Kingsborough, vice president of retail services at PayPal, also pointed to the benefits for merchants in a blog post on Monday, hinting at a more streamlined cross-platform experience across PCs and mobile devices.
Scheduled to roll out later this year, merchants will only need to perform one integration to set up the same "seamless" login and checkout experience for laptops, smartphones, and tablets, according to Kingsborough.
PayPal is also pushing for the launch of Payment Code, essentially a new use case for the 4-digit PIN code as well as QR codes when paying in stores.
PayPal has already inked deals with Discover and point-of-sale software provider Micros so that merchants can upgrade software in existing terminals for Payment Code, starting this February.
Another in-store payment strategy, PayPal Beacon, is also moving along since being first unveiled back in September. The hands-free, Bluetooth-powered strategy is still laboring through testing with merchants across the United States and Australia. PayPal is going to expand the test pool to the United Kingdom, France, Germany and Canada soon. The digital payments company is hoping to get Beacon ready for the PayPal app some time this year.
For a closer look at PayPal Payment Code, check out the promo clip below: