PayPal is trialling a system in London that allows shoppers to buy goods in high street shops by checking in on their phone or tablet.
Shoppers with the PayPal app on their mobile can check in to their PayPal account when they are standing at the till with the goods they want to buy.
Checking-in calls up that person's PayPal account on another app running on a mobile used by the shop assistant. The assistant then verifies the person's identity, by checking the shopper matches the photo attached to the account, and debits the value of the goods.
The app — available for iOS, Windows Phone and Android — allows shoppers to see which nearby shops accept PayPal check-in payments. The system is being trialled by 12 businesses —including shops, restaurants and a hotel — in Richmond Upon Thames in London.
Richard Garcia, co-owner of the Cook & Garcia cafe in Richmond, said the service had reduced queues by speeding up transactions. UK retail brands such as Oasis, Coast, Karen Millen and Warehouse will be added to the check-in app by the end of this year.
"We are adding more retailers all the time and we are expecting over 2,000 locations to be available through the app by the end of the year," a PayPal spokeswoman said.
Thousands of retailers in Asia, Australia and the US already offer the PayPal check-in service. PayPal also offers a chip and PIN payment service, known as PayPal Here.
A recent report found that many mobile phone owners are still loathe to use mobile payment services, in spite of predictions that more than $235bn transactions will be carried out via mobile payments this year.
See PayPal's check-in service in action below.