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Reason 3: Tons of custom watch faces
The Pebble is a watch first and one of the easiest things to do is to switch watch faces. I found the My Pebble Faces website where there are a ton of watch face options, apps, and games. With an Android device, like my HTC One, I simply visit this site in the browser and select to download the watch face, app, or game to then see the Pebble utility launch and install it to my connected Pebble.
My favorite watch face so far is Text Watch, but I also like Revolution.