People prefer mobile devices over PCs for media consumption

People prefer mobile devices over PCs for media consumption

Summary: Tablet popularity continues to grow and one sector where tablets beat out PCs is in media consumption.

People prefer mobile devices over PCs for media consumption

The analysts at conducted a survey with results that showed tablets and smartphones scoring a 77, on their 100 point scale, with PCs down ten points at 67. Smartphones were used 65 percent of the time with tablets taking up the other 35 percent. People are finding mobile devices to be the more compelling experience for media and entertainment purposes.

Apple's iTunes scored the highest in content sources with Netflix and HBO Go in 2nd. HBO Go still requires a cable TV and HBO subscription, which I know prevents me from using it and likely impacts the number of users. Amazon is in fourth place and I think one reason is that it isn't available on all Android devices, only Kindles. Amazon Instant is available on the iPad and without this support would likely be rated even lower.

I use my iPad for a lot of video content from Netflix, Amazon, iTunes, and direct network access like ABC. I can understand why Crackle is rated one of the lowest since I consistently see errors and connection failures with that service. Hulu Plus is rated down with Crackle as well.

It was interesting to read the full report and see that a majority of people accessed content from their devices on their home WiFi connection. You would think people would stick with their larger TVs for media content, but maybe they are using mobile at the same time as their TV. Only nine percent used their wireless carrier network to access media.

Survey participants also reported that 65 percent use their smartphone for mobile media while only 35 percent used a tablet. Readers know I am more of a smartphone guy than a tablet guy and my experiences reflect the findings in this report.

Topics: Mobility, iPad, Smartphones, Tablets

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Where does big-a$$ TV rank?

    I prefer watching video on my large HDTV. I cannot fathom the attraction of watching on a teeny-tiny phone or tablet screen.

    Also, Verizon assures me that should I ever attempt to do so, they will charge me all of the money in the world for bandwith fees.
    • You can use your large HDTV with many mobile devices.

      And I suspect most people have some sort of network connection in their homes so they don't need to use their mobile data plans.
      • Mobile devices are eye-sight killers

        Those who enjoy the small screen devices will learn a hard, irreparable lesson down the road.
      • Why do I need a mobile device for that?

        My TV, blu-ray, Tivo, and cable box are all internet-enabled and can directly interact with the internet. What does going through a phone or tablet add to the experience?
        • Well one thing I notice

          is that Youtube search on my iTouch produces different search results than on the Apple TV. If what you find is on your phone or tablet, why waste time trying to figure out how to re-word your search? Just beam it to the TV.
    • RE: Mobile video more popular

      That's a load of bull if i ever heard one. In fact, i think it's even more dangerous to watch video on the go, because then you're not paying attention to whats going on around you like, driving, biking, heck even walking through a dangerous street intersection and getting hurt because you're too busy watching video
  • People prefer mobile devices over PCs for media consumption

    Too me they both suck for media comes over my 70" Samsung with a Jack Daniels on the rocks in hand

    End Of Story
    Over and Out
  • The survey mentioned is not clear about the findinds...

    So, is the survey a "satisfaction" survey, where people actually state a preference, like the title of the article above leads one to believe, or, is the survey a simple count of number of times that people connect to those services via the mobile devices?

    It's highly doubtful that anybody would "prefer" to use smartphones or tablets, over a big size desktop/laptops or cable/wifi connected TVs.

    Simple counts do not reflect "preferences". The study mentioned is not intended to show preferences. It's just a tally of users to the media services.

    Most media consumption that people do while at home, is via the TV or radio and the trusty old PCs.
    • Article is clear to me

      More people use their mobile devices for media consumption period. It doesn't take a genius to realize that it's much more satisfying to watch media on a big screen tv in the comfort of your own home. Problem is, how often are we sitting in front of that big screen tv in our home?

      People are always on the go, so we watch our media on the go. If you are at Starbucks you can prefer to watch media on your smart phone or not watch anything at all. Most people will watch media on their mobile device.

      We all know a DSLR will take better pictures than our mobile device. Sure, if we had our DSLR's with us we'd use it to take a picture. Unfortunately, our DSLR's aren't always with us so we wind up taking pictures with our smart phones.
  • i'm a smartphone too

    i also prefer smartphone than that of pc.