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This screen showed the panoply of sensor feeds that the driver of Alcatel-Lucent's car would be able to see, in order to keep an eye on the functioning of the vehicle.
The screens inside the vehicle would also be able to use their 4G connection to show high-definition videos, run a web browser or display Google Maps.
It may be out of fashion, but one or two stands still had 'booth babes'.
The Russian company CBoss, for example, used this troop of dancers to drum up attention for their telco billing systems.