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The video display is constructed from six screens, which are controlled by three different PCs. It's motion-sensitive, thanks to cameras at the corners of the screens which sense movement and relay the information back to the computers, and has a total resolution of roughly 2000×3000 pixels.
The display could be used to allow consumers to access film information. More than one user can interact with the technology at once. Touching the screen could bring up cinema listings and film clips.
This technology was trialled at the Virgin Store in New York's Union Square, for three months. The window of the shop was made interactive, the goal being to draw shoppers into the store by displaying Virgin's wares.
"It's a good way to turn some advertising into display, and encourage interaction," said Mike Redding, director of development for Accenture. "You can start measuring the level of engagement of the crowd."