Photos: From yachts to shoes and movies - how marketers are using augmented reality

Photos: From yachts to shoes and movies - how marketers are using augmented reality

Summary: Autonomy's Aurasma app at work...

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TOPICS: Tech Industry
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  • Autonomy augmented reality app on film poster

    Autonomy's Aurasma app at work...

    Enterprise software maker Autonomy launched a beta version of its Aurasma augmented reality app earlier this year.

    The app is already being used as a marketing tool by a number of companies including media agency Mediacom, shoe manufacturer Tsubo and luxury yacht maker Wally.

    The application uses the camera on a smartphone or tablet to recognise images and add an interactive layer of content over the main image. Aurasma is able to generate 3D animation, video and games using camera images as the starting point.

    The app is shown in action with an advert for the recently released Bridesmaids movie. The user hovers the camera over the advert and the Aurasma app recognises the image and adds its own elements.

    Photo: Autonomy

  • Autonomy augmented reality app on film poster

    Once the Aurasma app has locked on to the film poster image, it overlays an animated image of the poster including audio quotes from the film, followed by the film's trailer.

    This particular use of Aurasma was developed in collaboration with Universal Pictures and Mediacom.

    Aurasma is also embedded in the app for the Stephen Spielberg and JJ Abrams sci-fi flick Super 8 made by Paramount Pictures.

    Photo: Autonomy

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Topic: Tech Industry

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