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A fine vintage or a bottle of cheap plonk? Just ask your iPhone...
Retail giant Tesco has launched an iPhone app that uses image recognition technology to ease the path to finding a decent bottle of wine. The app makers claim it's the first 'visual search' app available.
Tesco Wine Finder uses the phone's camera to enable iPhone users to retrieve information about a bottle of wine simply by snapping the label (as shown above). The free app uses visual search technology from Imperial College spin-out, Cortexica Vision Systems, which partnered with Tesco to build Wine Finder.
Image credit: Tesco Wine Finder