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TV is ever-present at sporting events, and these days you can also watch it online. This means the IBM team needs two screens: one showing the TV picture and other showing the Web version.
Video-streaming technology has developed very quickly over the past few years. If you stand in the control centre you can easily tell the difference between the two images, but they are much closer in quality than they were just 12 months ago.
TV on a mobile is the future, and IBM was showing its advanced telephony TV option at Wimbledon this year.
While many will not want to watch their tennis on a tiny screen, there is no doubting the quality of this technology. The dedicated tennis fan can now stay in touch, wherever he or she is.
As the ball flashes past at an unfeasibly fast speed, one of the most debated subjects is which player has the quickest serve. While IBM does not operate the Cyclops radar that decides if a serve is "in" or "out", it is responsible for telling us how fast the ball left the court.