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Apple iOS 5 Notification Centre
And it wasn't just Microsoft announcing new offerings in June. At Apple's annual Worldwide Developers Conference (WWDC), held last month, the Mac maker took the wraps off a number of products including the latest version of the operating system for the iPad, iPhone and iPod, known as iOS 5.
Among the features new to the OS in its fifth iteration is Notification Center, a hub for notifications - such as missed calls and text messages - on the device. Users can also see a rundown of all their messages on the lock screen, including missed calls and app updates.
To see what other features have made it into iOS 5, check out Apple's fresh OS for iPhone and iPad - iOS 5.
Apple iCloud launched by Steve Jobs
Also unveiled at Apple's WWDC was iCloud, Apple's cloud services offering for remotely storing and updating content across multiple Apple devices - iPhone, iPad and iPod touch - as well as Mac and PC desktops.
iCloud will take over the syncing of mail, contacts and calendars over multiple iOS devices, as well as ensuring content bought from Apple - books or music, for example - on one device is automatically pushed out to others.
Photo: Donald Bell/CNET
iOS X Lion's conversation threading in Apple Mail 5
Rounding out the product announcements made at WWDC was the launch of the latest operating system for Macs, known as Lion.
As well as the introduction of full-screen apps, Launchpad - an overview of the apps running on your Mac - and easier server set-up, Lion has gained a conversation thread format similar to Gmail's for Apple Mail 5, shown above.
For a full tour of the OS, see A safari through Apple's Lion OS for Mac.