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How does it actually feel to have an illness which takes away your identity, bit by bit?
It isn't something most people can truly imagine. However, a past campaign used social media in order to try and give individuals a glimpse into how damaging and painful it can be.
The app, called 'Sort me Out', gradually deleted all of your Facebook information -- as a digital replica of degenerative diseases such as Alzheimer's.
Information including your friends and photos slowly vanish, in order for you to understand how it feels to feel and see your connections to the world evaporate.
The campaign to raise awareness of these diseases has now finished.
Image credit: Simply Zesty