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Ignore for a moment the horrible design, the hodgepodge assortment of content, ads, and general insanity. Give this site a casual scroll. Go ahead. Scroll down. I dare you. Scroll like your life depended on it. Faster, I say, faster! Quite the journey, wasn't it? At the bottom we finally reach Mr. Ling's personal assurance that, "The rest can be a little confusing although in a few (business) cases can be appropriate." Trying to understand this in context has actually hurt my brain.
An existentialist journey to nowhere, zombo. Hypnotic, minimalist, intoxicating in its mystery, zombo awaits you. It sits there, proudly announcing itself, but what does it mean? You stare at it. You stare at it some more, play with it a little, hoping to find some rhyme or reason for its existence. You look for hidden meanings as a feeling creeps into your head that maybe, just maybe, the answers to all of life's mysteries are hidden somewhere in the site if only you look at it long enough. They must be there. They have to be. Like a bug zapper glowing brightly on your screen, it urges you closer, ever closer, to go into the light....
A quick web search for teeth brightening has brought me to Pearl Brite. Surely I'm just a click or two from my goal of exploring the amazing world of shining tooth options and ... whoa! It's a flash-heavy interface. Okay. I can deal with that. Here we go and whoa! What's up with this? Floating blue balls? Where's the navigation links? How do I navigate the site? Oh, wait, the balls do something when I mouse over them. I see, there's the navigation, hidden inside the balls. All I have to do is play with the blue balls to navigate around. Okay, that goes there. This one does that. This one is-- hey! Stop moving around! Which ball was the Contact Us again? The hidden links keep moving around! What is this, a hide the pea game? Stop moving around! Where's that link again? Arrgggh!