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Windows has its own simple out-of-box experience for a new PC that requires accepting a license agreement, choosing a time zone, and configuring Windows update. HP adds its own separate setup routine to new consumer PCs. It's a full-screen, animated show that highlights the HP brand while asking questions that most PC makers handle with a simple dialog box.
This step tries to convince the new PC owner to activate the 60-day trial version of Norton Internet Security. And it illustrates a theme that crops up over and over again in these OEM installations. You can say yes, but no doesn't mean no. If you click No here, the wizard helpfully reminds you that "you will be reminded later." Later, as it turns out, is in a matter of milliseconds. If you click No, you immediately see an "are you sure?" dialog box.