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Microsoft took a lot of well-deserved abuse for its many versions of Windows Vista. The top consumer version, Vista Ultimate, had an insanely high price tag that I called "price gouging" after looking at what was in it.
The most comically misguided addition to Vista Ultimate was a feature called Windows Ultimate Extras. A separate Control Panel icon promised "cutting-edge programs … available only through Windows Ultimate Extras" along with "innovative services" and "tips and tricks … to get the most out of Windows Vista Ultimate Edition."
At the time, I was skeptical:
Through the years, Microsoft has been pretty damn smart about its product marketing, but they’ve screwed this one up completely. ... It’s hard to imagine what sort of goodies they can include in the Ultimate Extras box that will make this package irresistible and worth the extra cost.
Ultimately (heh), Microsoft delivered four Ultimate Extras with the shipping version of Vista, but that was it. And to add insult to injury, Microsoft eventually killed off some of those add-ons:
I’m sure the Windows 7 team cringes every time they’re reminded of the puffery and promises their predecessors made about what turned out to be an Ultimate Embarrassment. Over the past few years, Microsoft has tried to stuff those references to “cutting-edge programs [and] innovative services” down the memory hole. Indeed, they’ve shut down the Secure Online Key Backup service that was one of the signature Ultimate Extras, and the handful of games that made it to Windows Update don’t survive an upgrade to Windows 7. (Ouch.)
Microsoft downplayed the Ultimate edition in Windows 7. If they're smart, they'll get rid of the SKU completely for Windows 8.