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Acrobat X Pro includes some common guided Actions, but you can make your own by choosing tools and actions from this dialogue. You can't record what you do in a document to make an action, but it's very visual. For example, you can choose dialogue options (click the Options button for a step to open the relevant dialogue) and whether to apply the step automatically or wait for confirmation.
The options for creating Portfolios of multiple files are much less confusing. There are fewer layouts than before, with one grid you can edit rather than umpteen different grid layouts; the new layout styles, such as Wave, are stylish.
You no longer need separate development tools just to create a new Portfolio style: you can now customise the standard styles, or just pick the background image and colours you want to use. And instead of the Acrobat 9 Professional colour picker, which looked like something a designer would use in Photoshop, you get the choice of preset colour palettes or picking standard web colours.