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You no longer need separate development tools just to create a new Portfolio style: you can now customise the standard styles, or just pick the background image and colours you want to use. And instead of the Acrobat 9 Professional colour picker, which looked like something a designer would use in Photoshop, you get the choice of preset colour palettes or picking standard web colours.
Export to Word and you now get a document that looks just like your PDF — only editable. You get the fonts if the PDF came from a document, and even if it came from a scan you get a reasonable version of the document via OCR. Export to Excel also gives you faithful formatting, and you can simply copy text out of an unlocked PDF, with or without formatting, more easily.
Adobe says it worked with Microsoft on Acrobat integration, and it's possible the company went a little overboard: having PDF appear so many times in the Backstage menu is a little overwhelming and could be confusing — especially as you still have the built-in PDF creation tools.