Apple hopes to 'reinvent the textbook' via iPad (photos)
by ZDNet Author | January 19, 2012 10:00am PST | Image 1 of 8
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Apple announced on Thursday iBooks 2, a "new textbook experience" for the iPad and Apple's attempt to bury traditional schoolbooks. The company also introduced iBooks Author for self-publishing and an expansion of iTunes U for online courses.
Phil Schiller, Apple's senior vice president for worldwide marketing, noted the downsides to traditional textbooks. They aren't portable, searchable, current, or interactive, he said.
"We want to reinvent the textbook," he said.
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