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Maps, maps, maps. For years, Apple used Google Maps but has fallen out of favour with the search turned mobile giant following a string of lengthy lawsuits targeting the rival mobile operating system. Blame the patent system or those who abuse it? Nobody knows.
Google recently announced its own map improvements; likely preempting Apple's own upcoming pitch to developers. Apple will probably include new 3D technology along with step-by-step directions and other bits and bobs for software makers to play with.