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Apple's default comment to journalists seems to be 'no comment', as any reporter or hack will tell you. Though Steve Jobs will personally reply to some emails sent by readers, both Jobs and Apple shroud themselves in secrecy -- especially in the run-up to product launches.
The New York Times even suggested that Apple's secrecy ethos even resulted in sending out mis-information to bloggers and columnists.
'Antennagate' came about with a series of stories that suggested that the new Apple iPhone 4 would lose signal if it was held in a particular way.
Apple eventually came out and said, that 'Antennagate' was not unique to Apple but nevertheless quashed it all but overnight by 'admitting' to a problem that, was probably, mostly invented by the media in the first place.
'Locationgate' implicated Google, Apple and Microsoft -- seemingly with only the BlackBerry manufacturer, Research in Motion, catching a lucky break.
iPhone devices, in a nutshell, collected location data which was stored unencrypted on iOS devices, which was available to anyone who could access the device. This kick started a mass furore over privacy, and the "third party" which was involved in the sharing of personal location data.
Apple put the problem down to a 'flaw' which was eventually patched in iOS 4.3.3, but not before the United States Senate got involved -- questioning Apple and Google alike on their privacy practices.